Free marketing audit, growth roadmap
and cost optimization strategy
For complex products and services with long sales cycles and high cost of error.
In complex marketing, most mistakes happen not in execution but in decisions made before launch.
Channels are launched, leads are scaled, content is created — but without understanding whether any of this makes sense for your specific product, market, and business stage.
We approach strategy not as a document or a set of recommendations. For us, strategy is a methodology for marketing decisions: what to do, what not to do, and why.
Typical scenario in complex products and services:
Result: 'leads without sales', budgets burn, teams burn out, and the business starts changing contractors without understanding where exactly the breakdown occurred.
The problem is almost never in the tools. The problem is the absence of a decision-making system.
Previously, you could build a funnel, launch ads, and get results. Tools were clear, channels were predictable.
Today:
In this reality, tactics without strategy is moving blind.
Strategy in complex marketing is not an action plan or a list of channels.
It's a system that allows you to:
At its core is understanding client jobs (JTBD), real market constraints, and decision-making logic in your sales cycle.
Our goal is not to speed up marketing, but to make it meaningful and manageable.
Without a strategic framework:
Strategy is the layer that connects all other elements of the system.
Strategy is not a document. It's the ability to manage marketing meaningfully.
If you want to understand where marketing breaks before launch, figure out which decisions make sense now, determine what to abandon first — we can discuss this at the start and understand if it makes sense to work together.
George Ryzhenko
Founder of Digital Experts