Free marketing audit, growth roadmap
and cost optimization strategy
We'll prepare a strategy to launch your online school
For experts and entrepreneurs planning to launch their own online school
Being unable to clearly articulate your idea and adapt it to market needs. Difficulty defining an effective business model.
No clarity on where to start or how to structure the process. The result: fear of failure and psychological barriers that hold the launch back.
Inability to run effective marketing to promote an online school. Confusion over which tools to use amid an overheated information landscape.
Managing people is a core skill in building a business. The good news: it can be learned.
Not knowing how to find funding for the project. Rapid growth is only possible with investment.
Feeling alone on the entrepreneurial path, without support from those who have already walked it.
Most first-time entrepreneurs have no idea how to build a financial model correctly. The internet is full of spreadsheets designed to lure beginners into a gamble. A flawed calculation at the start can lead you to losses and bankruptcy. At the start, this problem is easy to avoid simply by getting the numbers right.
The free session helps us discover promising projects for our acceleration program
Participants receive full support from a personal business tutor and a marketing team, plus the opportunity to secure investment. Our experts will help you present your project to investors and partners.
Professionals in their field with the experience and knowledge to monetize their skills.
Entrepreneurs who want to build their own business in online education.
Coaches, psychologists and consultants — specialists who provide training and development services.
Teachers, lecturers and tutors — specialists who want to move their work online.
1. We audit your project
We gather information and analyze it. We define point A: in terms of resources, product development and project development.
2. We set goals
We define long-term goals — the project you want to build. And short-term goals — the tasks in front of you right now. We pin down point B.
3. Product idea
We provide tailored recommendations to improve your product. We constantly test new product ideas in the market and run sales of products that already work. We understand the trends in the market: what lands and what doesn't. Launching on a rising trend is incomparably easier than on a declining one.
4. The school's business model
We provide tailored recommendations to improve your business model. Some popular business models lead to losses in certain niches over the medium term. Producers who came up through marketing won't tell you this — they simply don't think in medium- and long-term horizons. Our planning horizon spans several years, and our experience running projects since 2010 lets us do this well.
Constructive feedback from a professional team can inspire you and boost your confidence in launching your online school successfully.
5. Target audience segmentation
We conduct a deep analysis of your core and secondary audience segments across a wide range of parameters: personas, socio-demographic characteristics, social status and professions, key JTBD, the context in which the need arises, a list of "pains," needs, USP, objections, rational and emotional drivers and barriers, alternative solutions, and hiring criteria.
6. Product draft
For one hypothesis within one segment, our instructional designers map out a draft of a product or course that could appeal to that audience. Even if you already have a product, this will be valuable — you'll enrich it with fresh ideas from our team.
7. Funnel draft
For one hypothesis within one segment, our marketers build a draft funnel. You'll be able to use it in your project's marketing.
8. Financial model
We have up-to-date customer-acquisition data for most niches. We constantly test the market and launch several campaigns a week. And we know all the leading indicators: cost per click, conversion rates at every stage of the funnel, cost per subscriber, cost per lead and cost per buyer.
We'll save you several months of testing and several thousand dollars in traffic spend. You'll get all the data at once. What's more, our financial modeling is grounded in an understanding of the company's stages of growth, not just marketing, as is the case with most producers.
9. We propose adjustments to your project strategy
Marketing and finance matter. But a growing project has several other functions whose failure can bury a young company. We account for every one of them when preparing the growth strategy.
By this point we have the full picture: project resources, project goals, business model, audience and finances.
10. Task plan
Strategy matters, but tactics matter just as much. How do you avoid burning resources on expensive attempts that yield no result? We'll help you design the optimal track to reach your strategic goals — to build a project Gantt chart that reveals every bottleneck and lets you adjust the plan before it gets stuck in one.
11. Marketing strategy
Which marketing strategy should you choose given your project's goals and resources? Marketers often confuse a project's tactics with its strategy and pass one off as the other. The reason is simple: setting strategic marketing direction is the owner's job. We'll untangle this for you, shape a strategy, and give you the tools to reach your goals.
12. Marketing tactics
How to test your idea in the market and determine its viability in the most efficient way. And, most importantly, how to draw the right conclusions. This isn't obvious. Young projects often bury promising ideas simply because they can't interpret test results. And conversely — they pursue failing ideas without realizing they've failed.
13. Assessing investment opportunities
Truly explosive growth is only possible with investment: of money or of time (which is the same as money). The session gives you the chance to learn about opportunities to secure investment or financial support to launch your project.
We ask plenty of questions, collect data and immerse ourselves in the project.
It takes a few days to process the information and convene a strategy council.
We present the prepared materials and discuss the strategy.
Questions usually come up after the second meeting. That's when we hold a third meeting.
you'll know the prospects of your business idea.
detailed personas, pains and offer hypotheses for each segment.
a detailed course outline for one problem of one audience segment.
a detailed warm-up funnel for one problem of one audience segment.
you'll have a financial model for your project based on real numbers.
you'll know how to reach your goals and have a step-by-step plan.
Producers often manipulate the numbers, dressing up losses as windfall profits — and that can be misleading
The information landscape is overheated with promises of fast results and windfall profits. That plays right into the hands of "silver bullet" sellers. Can you trust them? Come to our strategic session.
Digital Experts
We're an Israeli consulting agency working in the education market since 2010.
We invite you to a strategic session where you'll solve a whole range of problems that early-stage online schools face. We guarantee that our free strategic session will save you at least a year of work.
Beware of promises of quick results. Plan your business well.
Book a free strategic session and get a clear action plan