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Home/Turnkey Online School
Online School Acceleration Program

An online school —
your expert's personal Hogwarts

We'll help you build an online school from scratch, bring it to market, and scale it to steady profit and self-running operations

>190M
earned from online course sales
experts and entrepreneurs
launched their projects from scratch with us

We've successfully launched

More than 50 projects across different niches — from psychology to aviation

240 000 €

"Yacht" Training

Personal growth training. A week-long training for a VIP audience at €6,000

$ 110 000

"Aviator" School

Teaching civil aviation aircraft piloting to children and teenagers

$ 15K/month

Laboratory 8

School of systems-vector psychology. Built an automated funnel

620K RUB

Motivation Training

Personal effectiveness school. Ran 2 sales webinars

42M RUB

Self-Development School

Personal growth training. A conveyor for selling online trainings

567K RUB

Child Psychologists

Training for child psychologists. Ran 3 webinars

2.5M RUB

New Year Marathon

Self-development training. A three-day New Year marathon

12x LTV growth

Tatyana Tyotochkina

Psychology training. Automated funnel to warm up the subscriber base

150K RUB

Natalya Ignatova

Personal growth training. Master class launch

930K RUB

Andrey Sokurov

Goal-setting training. Building an online school

1 000 000 RUB

Gyuzel Garaeva

Photography school. Strategy and online school launch

3x sales growth

Pro Free Work

Psychology training. Built a sales department, tripled its effectiveness

$ 2.5M

MyWish Platform

IT startup. Helped attract investment

We don't experiment — we know exactly what it takes to get results

A systematic approach, refined across hundreds of projects.

A personal Hogwarts

Every school is designed around the expert — it's a personal Hogwarts. We work through the concept, the idea, the values. The launch is tied together by a single storyline, like a TV series — except the episodes are webinars.

80% conversion to application

We create star experts. Our approach: small lists, high conversions, high price points, high results. An 80% conversion to application on a webinar is a reality.

Marketing that just works

The entire marketing engine just works. Every step is visible in end-to-end analytics, minute by minute — from traffic, through every warm-up funnel. The design and content are built for you, and they look great.

Everything works. No "buts"

Everything works. No "buts." It simply works the way it should. You don't have to think about it at all. Services and integrations don't break. Emails reach inboxes.

Who does what?

A clear division of responsibility is the key to success. Each person does what they're best at.

Producer

Strategy, the technical side, marketing, methodological work on the product, packaging, organizing sales events — in short, everything, everything, everything.

Our job is to provide you with everything you need — including the methodologies for building the product. To bring an audience to you, warm it up, and help with payment.

Expert

Selling on webinars, filling products with expertise, producing the product.

Your job is to come up with a great product, reach an audience, and sell it on a webinar. Then deliver it so that everyone is happy.

Roadmap to a 12M RUB online school

The producer's and the expert's steps are laid out separately

01
01
Expert unpacking

Finding your place in the market: we draw out your strengths and confront them with reality — with what the market actually wants. We create an expert with their own system, methodology, model, set of values, and offer to the market.

The producer does
  • The producer unpacks the expert
  • Conducts market research
  • Forms hypotheses to test
Expert unpacking

Finding your place in the market: we draw out your strengths and confront them with reality — with what the market actually wants. We create an expert with their own system, methodology, model, set of values, and offer to the market.

The expert does
  • The expert sets the core idea of the product
  • Defines the result of their school
02
02
The technical side

The producer sets up the school's technical systems. Helps the expert with the business side and the legal framework.

The producer does
  • Sets up the school's technical systems
  • Helps with the business side
  • Legal framework
The technical side

The producer sets up the school's technical systems. Helps the expert with the business side and the legal framework.

The expert does
  • Prepares a sales webinar
  • Goes through the webinar-selling skills program
03
03
Testing

The producer identifies what the market is asking for. Runs test webinars.

The producer does
  • Identifies market demand
  • Runs test webinars
Testing

The producer identifies what the market is asking for. Runs test webinars.

The expert does
  • Defines the product idea
  • Refines it on test webinars
04
04
Methodological work

The producer helps the expert develop the product line.

The producer does
  • Helps develop the product line
  • Methodological work on the product
Methodological work

The producer helps the expert develop the product line.

The expert does
  • Goes through the expert-product skills program
  • Maps out the lesson-by-lesson plan for the flagship product
05
05
Launch strategy

The producer develops the launch strategy. Prepares and runs a preview webinar.

The producer does
  • Develops the launch strategy
  • Prepares the preview webinar
Launch strategy

The producer develops the launch strategy. Prepares and runs a preview webinar.

The expert does
  • Sells on the preview webinar
06
06
Launch preparation

The producer prepares the entire launch marketing. Helps the expert prepare the satellites.

The producer does
  • Prepares all launch marketing
  • Helps prepare the satellites
Launch preparation

The producer prepares the entire launch marketing. Helps the expert prepare the satellites.

The expert does
  • Prepares the satellites
  • Prepares the sales webinars
07
07
Launch

The producer runs the launch. Processes purchase applications.

The producer does
  • Runs the launch
  • Processes purchase applications
Launch

The producer runs the launch. Processes purchase applications.

The expert does
  • Sells on the webinars
  • Advises clients and the sales managers
08
08
Product delivery

The producer and the expert tally the revenue and enjoy the results.

The producer does
  • Helps record and deliver the flagship product
Product delivery

The producer and the expert tally the revenue and enjoy the results.

The expert does
  • Records and delivers the flagship product
  • Reviews homework assignments

Testing is the key to success

We start our work by finding an audience that's drawn to the expert. The expert and the audience are like a man and a woman. There has to be chemistry.

And we test, running test webinars (dates) until we find "the one" audience. Only then do we build a product around its needs.

The logic: audience matched to the expert → identify the pain → solve the pain (the product)

What about the risks?

We've built in protection against every typical partnership problem

Losing the business, rights, or money

The entire business side stays with the expert. We don't touch the money — the expert receives all payments. All systems, services, and accounts are registered to the expert.

Tax and legal risks

A fully legal business. All payments follow the rules, taxes are paid. Our lawyer handles the contractual framework with clients.

Disputes between partners

Resolving legal matters between the producer and the expert involves bringing in independent auditors — this is spelled out in the contract.

The "wrong" audience

There's no such thing as the "wrong" audience — only the wrong product. We test until we find "the one" audience, and only then build the product around its needs.

Low conversions

We've put end-to-end analytics in place — we see conversions at every step. We know what the numbers should be, and we deliver them.

Technical problems

Behind the words "online school" sits a whole pile of services, integrations, and configurations. We take that on ourselves — everything just works.

The business side

The school's legal entity structure. Legal framework. Copyright. Financial model, pricing, reporting, planning. Accepting payments.

Legal framework

We handle the entire contractual, legal, and regulatory framework of the school that governs relationships with its clients. We have a lawyer on the team.

Frequently asked questions

Important to understand

Strategic risks. Are you sure you actually need an online school?

Info-business is one of the toughest niches out there. It takes nerves of steel to reach results and stay afloat. We try to talk every one of our clients out of this venture.

Ready to build your own online school?

Our target — 12,000,000 RUB per year. The sales plan for a single launch — 2–6M.