A turnkey online school —
a business, not a launch
We build online-education infrastructure for experts with existing revenue and long-term plans.
Not a fit for a “first course” or quick launches.
- Strategy and positioning
- Content system and SEO
- Self-hosted LMS
- ERP and automation
Why most online schools fall apart after the first year
An online school is not a product. It's a system: you either have it or you don't. After 12+ years in this niche we keep seeing the same number: 1–4 projects out of a hundred survive three years.
- The school rests on a single expert
- Content doesn't scale
- Traffic burns out completely
- Services aren't connected
- Automation is fragmented
If an online school is assembled like a launch, it won't survive growth.
What we mean by a turnkey online school
Building a turnkey online school, for us, is not a website or a course. It's the end-to-end architecture of an expert business:
- strategy and positioning
- content as an asset, not as posting
- a learning platform, not a service
- business systems, not manual management
An online school is the assembly point of the whole business, not a separate product. Not just another platform for info-business, but the operating system of your expert practice.
Format: consulting with implementation
We tried teaching — the knowledge stayed theoretical. We tried doing everything ourselves — the system didn't survive without us. We settled on a third format, and it turned out to be the only one that works.
We guide a track, not hand over a scheme
A scheme that worked for one project fails for the next. So we don't sell a “proven funnel” — we guide the project along a strategic track and make decisions on your numbers.
We take the technical side
Ad accounts, bots, analytics, integrations, the platform — we run them until the project has its own team. The goal is the opposite of the usual one: for you to take everything in-house over time.
Auto-consulting: 90% of consultant time saved
The whole process lives on our platform: interactive instructions, briefs with progress tracking, calculators, a personal dashboard and project reports. The consultant's time goes into decisions, not into repeating basics. That's why our price is a fraction of classic consulting with the same substance.
You can walk the path and not launch
Plan the school, run the numbers, even test demand — without opening anything. “This isn't for me” is also a result, reached before the money and a year of your life are spent.
What a turnkey online school is actually made of
Seven layers of the system. We don't roll out everything at once — only what's needed now — but we lay the full architecture from the start.
01Strategy and positioning
- The expert's frame
- The niche and its limits
- A position in a world where AI instantly copies content
Without this, everything else is noise.
How we work with strategy02Content system
- A blog as a source of meaning
- High-quality expert content
- Editing and assembly, not generation
- Text that AI cites rather than replaces
03SEO and GEO presence
- Long-term search traffic
- Resilience to rising ad costs
- Positions that don't depend on launches
04Video production
- Short content: social, clips
- Long content: YouTube, lectures, talks
- A single logic, not a chaotic video stream
05SMM as a system, not “posting”
- Daily presence
- A single voice for the expert
- The chain: social → blog → product
06Self-hosted LMS
- Not a service, not a dependency
- Customized to the expert's model
- AI assistants for students
- Automation for the expert
07ERP and business automation
- Finance, clients, products, content
- End-to-end analytics
- AI processes
The online school becomes a managed business, not a pile of disconnected services.
What school packaging looks like — 6 minutes of examples
A 2021 screen recording: real school landing pages and packaging we prepared for launches — from course programmes to testimonials. Design trends have moved on; the approach to packaging has not.
An online school can't be rolled out “all at once”
We don't sell a box. We build the system in stages: only what's needed now gets implemented, the rest doesn't get in the way — but the architecture is laid from the start.
Stability first. Scale second. Never the other way around.
How we run a project: four goals
Not eight abstract stages but four business goals. What we do and what you do at each.
Two goals: lay the foundation of the school's main asset — the subscriber base — and confirm demand with first sales. Audit and business model, 10–20 product hypotheses in tests, a consultation funnel instead of a webinar, a financial model built on real metrics.
- Audit and briefing: fixing point A
- Nine-block business model and unit economics
- 10–20 hypotheses: creative, landing page and bot for each
- A one-year strategy and a 5-year financial model — trends only show on a long horizon
- Fill in the briefs, define the product idea
- Run sales consultations
- Get fluent in the reports: P&L, cash flow, balance sheet
Almost anyone can sell a course once. Getting a student to reach a result, come back and recommend you — that's PMF. The metric is retention: if the focus group scatters after the third session there is nothing to scale — fix the product first. If people reach consultations but don't buy, we run JTBD research.
- JTBD research: audience needs in their own words
- TRIZ thinking methods: inventing a breakthrough product, not polishing the existing one
- Modular product + self-hosted LMS: SCORM, interactive content, simulators
- Editorial system for working with the base
- Take a focus group all the way to a result
- Refine the product on their feedback
Repeatability: what worked once has to work continuously. Sales webinar, launch or automated funnel, sales team and managed traffic — we build what your model needs, not everything at once.
- Webinar structure and delivery coaching
- Launch or automated funnel for your model
- Traffic system: 12–13 suppliers, daily reports
- Sales team: CRM, telephony, lead routing
- Sell on webinars and consultations
- Manage the team on data
Acquisition is expensive: after the first sale almost no profit is left. A business lives where the client buys again. Product line, base monetization and delegation — so the school runs without manual control.
- Product line and upsells
- Monetization system for the accumulated base
- Delegation: roles, processes, hiring
- Grow the team
- Run the school as a business
Cases: online schools we've built
More than 50 projects across niches — from psychology to aviation.
"Yacht" Training
Personal growth training. A week-long training for a VIP audience at €6,000
"Aviator" School
Teaching civil aviation aircraft piloting to children and teenagers
Laboratory 8
School of systems-vector psychology. Built an automated funnel
Motivation Training
Personal effectiveness school. Ran 2 sales webinars
Self-Development School
Personal growth training. A conveyor for selling online trainings
Child Psychologists
Training for child psychologists. Ran 3 webinars
New Year Marathon
Self-development training. A three-day New Year marathon
Tatyana Tyotochkina
Psychology training. Automated funnel to warm up the subscriber base
Natalya Ignatova
Personal growth training. Master class launch
Andrey Sokurov
Goal-setting training. Building an online school
Anna Ontikova
Photography school. Strategy and online school launch
Pro Free Work
Psychology training. Built a sales department, tripled its effectiveness
MyWish Platform
IT startup. Helped attract investment
The full method — 80 minutes, no polish
This is an internal recording: we filmed it in 2022 to train our own sales team, so it shows the platform, real project reports and money counted out loud. The market and ad tools have changed since; the sequence of work has not — we still run projects by it. Figures in the video are quoted in rubles of that time; on this site they are converted to dollars.
What's inside
- 2:31Why only 1–4 schools out of a hundred survive three years
- 5:30Briefing and audit: fixing point A
- 10:43Business model: nine blocks and unit economics
- 16:29Tests: 10–20 product hypotheses and what they reveal
- 19:04Sales consultations instead of a webinar
- 24:36JTBD research when people show up but don't buy
- 35:03A one-year school strategy and the financial model
- 54:51TRIZ: how a breakthrough product gets invented
- 58:12Self-hosted LMS and interactive content
- 1:08:22What a product launch actually is
- 1:14:37The traffic management system
How long it takes
Two tracks — fast and thorough. Both are real; you set the pace.
Fast track: 4–6 weeks to first sales
- Audit and briefing — 2–3 days
- Technical setup — 3–4 days
- Test preparation — about a week
- Hypothesis testing — 9 days
- Lead generation and first sales — up to 3 weeks
Thorough track: 3–4 months
- Plus business modelling — 2 weeks
- Plus base development — 2 weeks
- Plus strategy and financial model — 2 weeks
- Plus thinking time: everyone moves at their own pace
A real schedule from one of our projects: start on 1 November — first sales by 13 December.
The first stage can pay for itself
Not a promise — the arithmetic of a consultation funnel. Put in your own numbers; the calculator takes five minutes.
That's roughly 640% ROMI. We don't guarantee it — the result depends on your product and how you sell. But it's an achievable target, not a fantasy: the numbers come from projects we've run.
Who we're a fit for — and who we aren't
Who it's for
- You have an operating expert business and stable income — from first sales up to roughly $110K/month
- A Russian-speaking audience living outside Russia: the US, Europe, Israel, Kazakhstan
- A 2–5 year planning horizon
- It matters to you to own the system, not rent someone else's services
- You're ready to build a business, not chase a “quick launch”
Who it's NOT for
- You need a course “just to try”
- You want a quick launch from scratch with no budget
- You have no product and no proven model
- You expect a guaranteed result without your involvement
How we cover the risks
We've built in protection against the typical partnership problems.
Losing the business, rights, or money
The entire business side stays with the expert. We don't touch the money — the expert receives all payments. All systems, services and accounts are registered to the expert.
Tax and legal risks
A fully legal business. All payments follow the rules, taxes are paid. Our lawyer handles the contractual framework with clients.
Disputes between partners
Resolving legal matters between the parties involves independent auditors — this is spelled out in the contract.
The "wrong" audience
There's no such thing as the wrong audience — only the wrong product. We test until we find the right audience, then refine the product around its needs.
Low conversions
End-to-end analytics are in place — we see conversions at every step. We know what the numbers should be, and we deliver them.
Technical problems
Behind the words "online school" sits a pile of services, integrations and settings. We take that on — everything just works.
What you get in the end
Not a course, not a launch, not a platform. But:
A turnkey online school is a way to turn expertise into a durable business asset.
Model the unit economics of your future schoolOpen the financial modelFrequently asked questions
Discuss the architecture of your turnkey online school
For an operating expert business. 30 minutes: we'll review your model and show what's worth building — and what isn't.