Business: hypotheses and test results

The woman has a dream/goal and wants to achieve it. She's already tried to pursue her own goals, but ran into burnout, loss of motivation, failure. She never managed to achieve the goal and wants to work with a mentor who can help her achieve it and guide her

Office workers don't want to work at their job, want to quit, for this they need income of $1,460

Property owners want to earn more from their apartment by renting it out. It's sitting idle for nothing.

When I, an artist, combine tattoo work with another job, I want a steady workload and number of orders and to be confident in a stream of clients, so that I can work as a tattoo artist and not be distracted by other work. Context: does tattoos part-time, or works with several studios at once, and this causes inconvenience and dissatisfaction

A manager wants a specialist in complex negotiations and conflict resolution on their team. So that someone becomes a mediator. Ready to send an HR person or assistant for training. There's a tense atmosphere in the company

When I pay a premium price, I want to know exactly what I'm paying for, so I don't overpay for a picture.

PAIN + CONTEXT - the company constantly buys imported goods, so customs clearance is a pressing issue. They spend a lot of money on declarant services, so they're interested in learning it themselves or training their employees in foreign trade (VED) processes. They're thinking about how to save on customs clearance services

When I'm furnishing a house, I want to choose a reliable material, so that my children inherit quality housing.

PAIN — lazy sales department. CONTEXT — Salespeople only sell what sells itself. They handle clients clumsily, lose them. Salespeople have no motivation to sell, the incentive system doesn't work. And there's no one to replace them with, since the people who come in are exactly the same - lazy and useless. They want their employees' eyes to light up, and a system to work in the company that will take sales to a new level (so that clients are always satisfied, all leads are worked in time and to a 5-plus standard)

Women want to find their own business, a fitting calling that will unlock all their talents and bring in money. Pains - not understanding what suits them, not wanting to work a job, wanting freedom and their own business. They need a guide. Already tried: courses on various topics/niches, trying to be like bloggers, self-development

Young, enterprising people are looking for ways to earn easily, to have passive income without complex training

Ambitious, want attention, recognition, fame and, naturally, income growth. Want their work to be recognized among hundreds of faceless pastry shops. For this they're ready to master pastry design art, learn new décor elements, and assemble complex multi-tier cakes. We invite you to

But there are difficulties at work - they struggle to understand financial statements. They don't understand the balance sheet. Financial analysis seems complex and unclear to them. They're afraid of it, but by the nature of their job they need to understand financial documentation and read it easily.

PAIN — employees' eyes don't light up. Lazy. The old motivation system no longer works. Solution - the owner wants to understand how to motivate employees to work so their eyes light up with their job. They need a new motivation system or an adjustment of the old one.

The woman wants to start working for herself — start her own business. The woman works for someone else but wants to start her own venture. It's important to her to combine work with her personal life/family, earn income, and develop in something she loves.

When I invest money in a renovation, I want the materials to highlight my taste, so they work for my image. So it's unique, not “like everyone else's.”

Business owners, financial managers. Don't know how to assess their company's creditworthiness, have difficulty understanding the firm's financial indicators, don't know how to properly assess the company's resources. Got turned down for a bank loan. Want to understand which indicators in the company they need to improve in order to easily get and repay loans

When I do the interior in my own house, I want the floor to reflect my status, so everything looks worthy of my level.

When I'm handling construction and choosing materials for my house, I want to communicate personally with the supplier, so that I can be confident in every decision and have full control

When I, an experienced or beginner tattoo artist, need to earn clients' trust and stand out among other tattoo artists, I want to use marketing tools and establish myself as a reliable, talented artist with my own style, so that clients come to me, trust me, and return. Context: nobody knows my strengths, orders are small or uninteresting, the artist wants to express themselves as an artist

When I invest in real estate, I want the materials to not lose value, so that the investment is preserved.

When I'm planning to start a business in America I want to get qualified consultation and help So that I don't screw things up

When I, an experienced tattoo artist, see that my client base is stagnating and new clients aren't coming in, I want to build successful marketing: create a unique offer, ads, and content, so that I attract new clients, including those who hadn't previously considered getting a tattoo. Context: a decline in tattoo service sales, old clients aren't referring others, low visibility

The woman wants to fulfill herself creatively. She's already tried herself in various areas but couldn't monetize them. Sometimes interest fades, sometimes she can't turn a creative hobby into a business.

When a studio owner or tattoo artist has high advertising spend without tangible results and no clear data on ad campaign performance, they want to optimize their marketing and improve return on investment, so that they allocate their budget correctly and increase advertising effectiveness. Context: not understanding which advertising strategies work and which don't

PAIN — problems with sales CONTEXT — revenue volumes are either stuck in place or falling. Our target audience doesn't understand what's wrong: the sales department works, traffic is coming in. They want to understand how to increase sales + understand how to manage profit + raise their metrics. They want to raise their sales level.

When a tattoo studio owner faces delays and inefficiency in the studio's operations, they want to optimize internal processes, so that they improve work organization, which will improve clients' overall impression and satisfaction. Context: artists work slowly, finances are a mess, poor service, ineffective advertising, clients are lost at the entry point

When I work as an employed tattoo artist in someone else's business, I want to leave the studio and open my own tattoo business or studio and work for myself, so that I earn more income and grow as a specialist. Context: feeling underpaid and undervalued, frustration, not wanting to spend energy on someone else's business

When it comes to a house for my family, I want to rule out compromises, so I don't regret it later

When I, an experienced or beginner tattoo artist, feel that my services are undervalued and clients don't understand their worth, and the average ticket is too low, I want to offer unique, personalized tattoos and communicate the value of the service through marketing, so that I can raise my prices. Context: managing to sell at a low ticket price, but people won't agree to a higher price, or the artist themselves is afraid to quote a higher price

1. It's important to me to have technical support for parquet installation and laying. → Often work with contractors, need expertise from the supplier.

When different brands are offered to me, I want to compare them by price and quality, to pick the best one.

Pain — want to implement CRM, but don't understand how to do it. Situation: the business (owner or decision-maker) understands that scaling the business requires implementing CRM, but doesn't understand how to implement this system. + poorly informed that a CRM system isn't just software, but also a client funnel that helps build long-term relationships with the client, reduce the cost of a sale, and increase repeat sales. How to solve the problem? — Come to the masterclass and learn "How to implement, in XX months, a CRM system that manages client flows and maximizes profit"

When the studio owner and the studio's artists face competition and realize their work doesn't stand out from the rest, the owner wants to learn how to promote their brand and create a unique USP, so that they can raise their prices and attract more clients through their uniqueness. Context: lots of competitors around, or 1-2 strong competitors that clients keep mentioning

When I'm planning a real estate investment, I want to understand how much a quality turnkey floor will cost, so I can work out the final budget.

Architects and planners I want to minimize delivery risks — better to buy from those who have stock on hand. → Often run into force-majeure delivery issues.

When I live in Texas or am thinking of moving there, and I see news about economic growth, new offices and factories of major companies, I want to understand whether I can buy a house in this new reality, how much money I need, and how to get pre-approved in advance, so that I don't stay a forever renter.

When construction is nearing the finish line, I want to quickly understand which parquet fits, I want to precisely calculate the parquet's volume and cost, get an exact selection by square footage and technical conditions so as not to delay the finishing work. And to coordinate this with the crew.

Pain — implemented a CRM, but it doesn't work. Spent money and time, but no result is visible — profit hasn't grown, there's no more order in the work: clients are still getting lost the way they always did, still leaving the way they always did. Solution — masterclass "How to set up CRM to manage client flows and increase profit using the business's internal resources"

In a highly competitive job market, young professionals recognize the importance of a good memory and attention. They want to remember more details, learn faster, stand out among colleagues, and increase their value as specialists.

When I want European parquet, I want to get it quickly, so that I don't delay the project. Triggers • construction is already underway • deadlines are tight • the site can't be delayed • the client isn't willing to wait for delivery Drivers • warehouse in Kazakhstan • in stock • wide assortment • materials can be selected immediately What we're testing European parquet is now available in Almaty without a months-long wait.

1. I need to quickly match parquet to a specific style — from loft to Scandi. → Speed + variety are the key selection parameters.

1. I need premium parquet with a warranty, because I'm responsible for my reputation. → Working with VIP clients, reputation comes first.

I need to offer clients competitive solutions that bring the studio profit. → They earn on margin, purchase cost and value matter.

I need parquet that fits the overall architectural concept and withstands operational loads. → Projects include public or commercial facilities.

Suppliers want to stop using broker services and do everything themselves. Want to learn how

Suppliers who already have a formed government order are forced to study government procurement platforms to get the contract. (Have an order! Help me process it through the exchange)

Suppliers want to learn to use government procurement platforms and take part in tenders. A simple scheme, easy to get started, a clear explanation of how and what to do. Guidance through to a result

Suppliers want to expand their sales market, are looking toward government orders because the prices there are good, but don't know how to approach it

CONTEXT — the owner is looking for a Head of Sales. Wants to find a specialist who will start managing sales, will treat their duties responsibly and with motivation. The business owner has no clear picture of how to find such a Head of Sales, where to look for them, how to set goals for them, how to check their work.

PAIN — employees' eyes don't light up. Lazy. The old motivation system no longer works. Solution - the owner wants to understand how to motivate employees to work so their eyes light up with their job. They need a new motivation system or an adjustment of the old one.

PAIN — hard to monitor training effectiveness CONTEXT — unclear how training affected sales metrics. They want to understand whether training (and how) affects the company's metrics.

PAIN - problem with justifying the effectiveness of training CONTEXT — company leadership is ready to pay for employee training on condition that this training helps raise the company's metrics. So it's important for them to understand how the training results will be tracked and how this will let the company increase profit. It's hard for the HR employee to justify the effectiveness of employee training to leadership. They want to understand how this training affected sales. How effective the investments in training salespeople were and how these investments affect sales.

People are considering buying their own apartment on a mortgage, but aren't ready to pay every month. What stops them is having to pay for it every month

Students want to earn money and live in an apartment for free

Rentiers don't want to do expensive apartment renovations anymore, but want their earnings not to drop

The business has a lot of new employees who need to be taught the basics; they want to lower the cost of onboarding training for new employees

Business consultants work one-on-one and repeat the same things many times over; they'd like to automate part of the process to increase throughput

When my client doesn't get approved for a mortgage at the bank or with my lender, I want to hand them off to a broker who can approve them through alternative programs, so that I don't lose the deal and my commission.

Experienced designers I want to offer the client unique European brands that competitors don't have. → Value exclusivity, work by word of mouth.

Pain — Low sales. The company spends money on advertising, clients come but don't buy — purchase conversion is stagnant or even declining. - What will help fix it? - A flexible CRM system tailored to your target audience. We invite you to the free masterclass "How to use CRM systems to increase sales and build long-term relationships with clients"

Pain — Low sales. The company spends money on advertising, clients come but don't buy — purchase conversion is stagnant or even declining. - What will help fix it? - A flexible CRM system tailored to your target audience. We invite you to the free masterclass "How to use CRM systems to increase sales and build long-term relationships with clients"

People want their own apartment, but don't know how to earn enough for it

Early-stage entrepreneurs want to earn on newcomers and students by providing them economy housing

When a studio owner sees the flow of new clients into the studio declining, they want to train their artists or learn themselves effective strategies for attracting clients through social media and content, so that they increase visitor numbers and improve financial performance. Context: chaotic content, few views and responses, artists refuse to shoot content or do it poorly

When I face a decline in tattoo clients amid a difficult market and economic downturn, I want to learn ways to attract new clients, so that I don't lose income but increase it instead. Context: people are less interested in tattoos, purchasing power has fallen, competition has increased, pressure from financial and government bodies

Pain — no repeat sales, clients are leaving. The client has stopped paying. Situation — for unclear reasons, clients are being lost and going to competitors. How to solve the problem? Implement a CRM system that will let you build long-term relationships with your clients, reduce client cost, and maximize profit. We invite you to the masterclass "How to use a CRM system to shorten the deal cycle and build long-term relationships with clients"

Pain — business management is drowning in a flood of data and doesn't understand how to manage it. They don't know which metrics are key or how to properly collect and track them. It's hard to make correct, well-founded business management decisions because there are no clear metrics that would allow forecasting the future based on the available numbers. Solution — masterclass "How to use CRM to build a transparent analytics system that would let you manage profit metrics and build a successful business development strategy"

Pain — business management is drowning in a flood of data and doesn't understand how to manage it. They don't know which metrics are key or how to properly collect and track them. It's hard to make correct, well-founded business management decisions because there are no clear metrics that would allow forecasting the future based on the available numbers. Solution — masterclass "How to use CRM to build a transparent analytics system that would let you manage profit metrics and build a successful business development strategy"

Pain — clients aren't ready to buy right away. The main task to solve is building a proper client warm-up process. Clients come, show interest, but the sales conversion is low. How to solve the problem? Implement a CRM system that lets you spark interest from the first touchpoint and quickly bring the lead to a purchase. We invite you to the masterclass "How to use a CRM system to increase sales and build long-term relationships with clients"

Pain — client acquisition costs are rising. Advertising costs are rising, but profit isn't increasing. Acquired leads buy little and reluctantly, repeat sales aren't even on the table. How to solve the problem? Implement a client-oriented CRM system that will let you reduce client acquisition costs by increasing initial and repeat sales. We invite you to the masterclass "How to use CRM to minimize sale cost and increase repeat sales 2-3x"

Business owners, financial managers. Want to raise profit, but because they don't know financial analysis, they don't understand: 1. The company's current state 2. Points of development and growth for the company Want to level up in financial analysis, so that they feel confident and take appropriate action when making strategic decisions.

Pain - difficulties managing the company because they don't know financial analysis. They can't read financial statements, don't understand which financial indicators are responsible for what.

Work with government procurement and want foreign suppliers from the CIS or China, want to be able to find them and sign contracts remotely, handle customs clearance, etc. Foreign trade for government procurement

People want extra income in their free time outside work

Newcomers to the city want to solve the problem of cheap housing for themselves and their acquaintances

Small business owners want B2B deals, want to know how to close them properly, improve sales results, increase company turnover, and gain repeat clients. They want customization: how to sell in their specific niche. Want to learn about your niche? Subscribe, and we'll send you information specific to your niche

PAIN — the company constantly buys imported goods, so customs clearance is a pressing issue. Difficulties can come up constantly. They want to sort out the problem themselves, or train someone on their team and delegate foreign trade (VED) issues to them.

Women in helping professions with expertise want to monetize their expertise online in soft niches (online consultations, or a course/challenge, or a service business). With an eye toward a mini-business with stable income. They want to be shown the path and led by the hand — to offload responsibility. Pains — lack of confidence, procrastination, confusion and indecision.

Business owners (cafes, kids' clubs, the beauty industry, flower shops, etc.) They're growing their social media. They understand video sells better than other formats. They've tried hiring people to shoot videos, but were disappointed - it turned out expensive and not what they wanted. Context: my own small business, I do everything myself and put my heart into it. I want to shoot a film or video about my business. They want to save money on this + not depend on others to create content

Franchise owners want to automate onboarding training for newcomers

Owners of franchises or retail chains want to improve the quality of training on product, service, and business process (control the level of acquired knowledge)

Retail companies want to automate the training of salespeople and consultants

Educational institutions want to stand up their own platform to go digital

Sales-driven businesses want to automate the HR process: sourcing, hiring, training, and onboarding new employees

1. I want to offer the client an eco-friendly option, since it matters to them. → Growing demand for eco-friendly solutions, especially among the younger generation.

A woman wants to earn more. Context: The woman doesn't earn enough and wants to increase her income. This type of woman is confident that working with the mind can take her to a new financial level.

The woman already has her own business and wants to grow/scale it. This kind of woman already knows what it's like to work for herself, she earns money, and may have a small team. Her problem is scaling the business and increasing income.

The woman wants to live life to the fullest: brightly, richly, joyfully. She feels she's not living life to 100%, she's unhappy with the gray daily grind and wants to fill her life with bright colors.

PAIN — lazy sales department. CONTEXT — Salespeople only sell what sells itself. They handle clients clumsily, lose them. Salespeople have no motivation to sell, the incentive system doesn't work. And there's no one to replace them with, since the people who come in are exactly the same - lazy and useless. They want their employees' eyes to light up, and a system to work in the company that will take sales to a new level (so that clients are always satisfied, all leads are worked in time and to a 5-plus standard)

PAIN — deals fall through, clients stop buying. The sales department is losing them. CONTEXT — The owner sees that the sales department isn't handling its tasks. Deals often fall through and the client leaves. They want to raise the level of their salespeople and increase profit

PAIN - employees aren't ready to learn: no time, no motivation CONTEXT — company leadership actively supports employee training, but the employees themselves sabotage such initiatives in every way. They go through training just to check the box, and the knowledge gained is barely applied to work processes. They have no time and no motivation for training.

PAIN — the owner sees that their Head of Sales isn't handling their duties. The plan isn't being met. Not proactive, doesn't take responsibility for the result. They want to understand and check the quality of the Head of Sales' work and motivate them toward results.

Need to roll out chatbots in an operating business to run mailings. The director said so, or the director themselves is looking for ways. The task — send mailings, collect data, distribute important news, build communication between departments

Developers of software, services, and products want to build a training system for their service's customers

Business owners depend on employees who hold unique knowledge, and want to have that knowledge available for general use, or a system for passing it on to new employees

Service-related businesses (cafes and restaurants, installers, builders, dentists, equipment repair technicians, beauticians, nail techs) want to automate the training of service staff and make money from it

Manufacturers of a complex product want a presentation that both educates and sells through that education

When I launch advertising on Wildberries, I want to understand which advertising tools are best to use for different types of products and how to track campaign effectiveness.

When I start working with the Wildberries marketplace, I want to understand the logic of their sales funnels, so that I can effectively promote products and increase revenue.

When I want to fully delegate the operational management of my Wildberries store, I want to train my manager in all aspects of the work, so that they can manage processes without my involvement.

When I notice that competitors' sales are higher than mine, or my products don't make it into the top search results on Wildberries, I want to study and improve strategies and tools, so that I increase my market share.

When I see that my products don't stand out among competitors, I want to learn to use AI tools to analyze trends and improve visuals, so that I increase conversion.

When I manage several stores at the same time, I want to explore ways to automate routine tasks using AI tools, so that I work faster and avoid mistakes.

When I'm tasked with working with a large product assortment on Wildberries, I want to use automated management tools, so that I don't waste time on routine tasks.

The person is planning to open their own business and first wants to understand the ins and outs of accounting and taxes. Context: People planning to run their own business may buy accounting courses to master the basics of accounting and financial management.

The business owner wants to bring order to their accounting and optimize their finances. Context: The business owner sees that their accounting is in chaos. They want to bring order and start managing their assets properly.

The person has a fear of tax authorities and wants to understand tax issues. Context: This kind of person wants to understand the topic of taxes, understand how to file reports and what rules exist.

HR department/owner wants to upskill in-house accountants. Context: The employer is looking for ways to upskill the accounting department's staff.

The person wants to start their own business and begin working for themselves. Context: These kinds of people are looking for ways to leave employment and start their own business, one that will bring both income and enjoyment.

When I want to improve my quality of life in all areas, I want to find out how my brain works, so that I can use neuroscience and change my habits.

The person wants to level up their presentation design skills to sell and/or grow their business; presentations that grab the audience's attention and sell.

People want to get their ideas across at work and be a leader, they level up their business communication to motivate and manage through speech. Such people want to run planning meetings, meetings, meetups (in person and on Zoom) in a way that gets colleagues and subordinates fired up, feeling motivated to act, and thinking of them as a charismatic personality. Such a person wants to communicate effectively, get their ideas across, and also inspire their subordinates to work

A person wants to learn to present products vividly and engagingly so that people want to buy them. Such a person could be a business owner or a sales-department specialist. It's important for them to learn to communicate with potential buyers, handle their objections, and sell their products/services.

When my business or career becomes stagnant and stops bringing the results I want, I want to find new ideas and approaches to improve them, so that I increase profit, attract new clients, and grow my business or career. Context: my business is a part of me, but it's not developing, because I myself am not developing and don't know where to grow.

The entrepreneur needs to increase brand awareness and attract new clients. When a brand needs to increase awareness and attract new clients, I want to work with popular bloggers and influencers, so that I increase sales of the product or service.

When I, a tattoo artist or studio owner, notice that regular clients aren't coming back as often as I'd like, I want to develop loyalty programs or special offers, so that they come back and recommend my services to friends. Context: after their first tattoo, clients go to a different artist, there's no virality, clients don't refer others

Low sales; conversion to a consultation.

Low sales.

Hard to manage profit — feast or famine; data doesn't turn into decisions.

Conversion to a free consultation.

Client acquisition costs are rising.

Client churn (no repeat sales).

Clients aren't ready to buy right away.

Want to implement a CRM system but don't understand how.

Pain #4/#5: chaos in the business — no system for managing the client-handling process; hard to manage profit.

11 audience pains: low sales; rising acquisition costs; client churn; chaos — no system for managing clients; hard to manage profit; clients aren't ready to buy right away; want to implement CRM but don't understand how; newcomers looking for an online profession; CRM managers want to grow their income; sales managers have hit a ceiling (ambitions to become head of sales); marketers are tired of acquired clients getting lost in the sales department.

A manager wants a specialist in complex negotiations and conflict resolution on their team. So that someone becomes a mediator. Ready to send an HR person or assistant for training. There's a tense atmosphere in the company

Block «Management problems»; what a proper manager should do: 1. Take a course on sales planning and motivation 2. Develop and implement KPIs

Block «Management problems»; what a proper manager should do: 1. Session with a psychologist 2. Develop a sales system 3. Implement the system 4. Hire a Head of Sales

Block «Management problems»; what a proper manager should do: 1. Check hiring processes 2. Training in hiring and selection 3. Hiring system 4. Initial training and onboarding

Block «Management problems»; what a proper manager should do: 1. Check hiring processes 2. Training 3. Head of Sales hiring process 4. Initial training and onboarding for the Head of Sales

Block «Process problems»; what a proper manager should do: 1. Diagnose the cycle 2. Optimize processes 3. Create regulations

Block «Management problems»; what a proper manager should do: 1. Create regulations 2. Distribute roles 3. Hire a Head of Sales

Block «Complaints about employees»; what a proper manager should do: 1. Diagnose staff 2. Diagnose the motivation system 3. Replace staff 4. Change the motivation system

Block «Management problems»; what a proper manager should do: 1. Knowledge diagnosis 2. Training course 3. Community involvement 4. Consulting support

Block «Management problems»; what a proper manager should do: 1. Check the motivation system 2. Diagnose competencies 3. Training on motivation 4. Strategy 5. New motivation system

Block «Management problems»; what a proper manager should do: 1. Building the department 2. Hiring a Head of Sales

Block «Financial problems»; what a proper manager should do: 1. Diagnose the management system 2. Diagnose marketing 3. Diagnose products

Block «Management problems»; what a proper manager should do: 1. Develop a control system 2. Automate reports 3. Implement the system

Block «Complaints about employees»; what a proper manager should do: 1. Test salespeople's qualifications 2. Training program 3. Develop and implement a control system

Block «Complaints about employees»; what a proper manager should do: 1. Test the Head of Sales' competencies 2. Diagnose authority and motivation 3. Train the Head of Sales 4. Change the scope of authority 5. Change motivation

Realtors are looking for ways to earn easy extra income from renting apartments

Creative people who've already started their own business want to better understand the specifics of running a business and marketing, so they can sell more and increase their average check. These people have already started running their own business, but don't have a clear understanding of how to earn steadily and increase sales.

Entrepreneurs or small event agencies want to learn to decorate event zones in order to grow their business. These people/agencies organize events and want to learn to decorate the celebration zone themselves.

Expats want an online school in the English-speaking market with Russian producers

Consultants in Israel want to get leads for their consultations

A person owns a business related to real estate and is interested in ways to expand/grow it. Such a person owns a real-estate-related business, has their own commercial property, and wants to use their resources even more effectively.

An entrepreneur is in a situation where they need to increase brand awareness and attract new clients to increase sales of a product or service. When a brand needs to increase awareness and attract new clients, I want to collaborate with popular bloggers and influencers, so that I increase brand awareness, attract new clients, and increase sales of the product or service.

Companies want to stand up a platform for employee training

The business owner/manager wants to put together a wine list that customers will love and that will generate profit. This person is interested in putting together a wine list featuring interesting, quality alcohol at a reasonable price. It matters to them to stop wasting budget on low-quality alcohol and to earn more profit from alcoholic beverage sales.

The manager/owner of a bar or restaurant wants to increase their venue's profit. These people are looking for ways to earn more from their venue. They aren't directly interested in alcohol, but are willing to consider it if it delivers results.

The business owner/manager wants to upskill their staff in order to increase the number of visitors by providing better service. This person sees flaws in staff work, and it affects reviews and guests' impressions. The manager aims to train the staff and provide clients with top-class service.

A person wants to level up their presentation design skills in order to sell and/or grow a business. Such people have a direct request — to learn how to create beautiful, engaging presentations that will grab the audience's attention and sell.

When a strong supplier appears in the city, I want to be the first to meet them, so that I get access to new opportunities for my projects. Context Before this, designers knew Parketico from Astana, Instagram, and colleagues' recommendations, but had to work remotely. Triggers • opening of a new showroom • interest in new suppliers • recommendations from other designers • desire to expand the pool of partners Drivers • everything is now in Almaty • beautiful modern showroom • can see materials in person • personal introduction to the team • European brands in stock What we're testing Parketico is now nearby. No need to work through another city.

When I need to show materials to a client, I want to bring them to a space that helps sell my ideas, so that the client makes decisions faster. Context It's important for the designer not just to buy parquet. They need a showroom that reinforces their expertise. Triggers • approving materials • choosing flooring • meeting with the client • completing project specification Drivers • beautiful showroom interior • large samples • professional consultation • European brands • convenient location What we're testing This is a new showroom that's not embarrassing to bring a client to.

When I'm putting together an interior, I want to get the best terms on materials, so that I keep the project budget without losing quality. Triggers • selecting finishing materials • limited budget • looking for the best deals Drivers • project pricing • European brands • working specifically with design projects • no standard retail model What we're testing A supplier has appeared in Almaty that works on a project model, not like a regular store.

When I choose a supplier for a project, I want to be confident they won't let me down on deadlines, stock, or support, so that I can run the project with peace of mind. Context For a designer, choosing a supplier is a matter of their own reputation. Triggers • new project • looking for a new partner • negative experience with previous suppliers • desire to work with a stronger company Drivers • the company is already known on the market • experience working with designers • product availability • expert support • new showroom in Almaty • now it's possible to work in person, not remotely What we're testing A supplier has come to Almaty that a project can be trusted to.

When I recommend nutraceuticals to a client or patient, I want to be confident in the product's quality, composition and rationale, so that I can give a professional recommendation, strengthen the results of my work, and not risk my own credibility.

When I run into doubts or nonstandard decisions in a project, I want to see how other designers handle this and discuss it, so I feel like I'm not alone in these situations and can lean on colleagues' experience.

When I realize my whole day is taken up solving current tasks and firefighting, and I have no time left to think about company strategy and development I want to delegate routine operations and build a system so the business runs without my constant involvement in day-to-day operations So that I free up at least 50 percent of my time for strategic planning, launching new directions and scaling the business, instead of constantly being stuck inside the processes

When I can't step away from the business even for a week because without me everything starts falling apart, employees don't know what to do and decisions don't get made I want to create transparent processes and a control system that lets the business operate autonomously without needing my involvement in every issue So that I gain freedom and flexibility, being able to go on vacation or take on other projects knowing the business will keep running stably and delivering results

When I see that growing revenue means working even more hours, and business growth means an increase in my personal workload, which leads to burnout I want to build a system that lets me replicate successful processes and grow turnover through the team and processes rather than through my personal time So that I grow in revenue and profit, enter new markets and launch new products, while keeping or even reducing the number of my working hours

When I realize the business depends too heavily on me personally and I can't delegate key functions because the company isn't ready to work without my constant involvement I want to restructure the organization so the team can make decisions and manage processes on their own So that I free up my time for strategic tasks and stop being a hostage to day-to-day operations, and also reduce the business risks tied to my person

When I realize that many of my decisions are based on intuition and personal experience, but this creates risks and doesn't always lead to the right conclusions I want to build a decision-making system based on data, analytics and clear evaluation criteria So that I improve the quality of management decisions, minimize mistakes, and make the decision-making process transparent for the whole team

When I see that the management system is outdated, but the business is still generating stable income I want to modernize processes and approaches without threatening current profitability So that the company becomes more modern and efficient, but without harming financial results and stability

1. It's important to me that the product is in stock — I can't wait 2 months. → Often take on fast projects with tight deadlines.

1. I want a partnership relationship: consultations, access to new collections, support. → Oriented toward long-term collaboration.

It's important to me that the supplier helps with selection and gives advice — I'm not an expert yet. → Needs training and support.

1. I want to have a stable parquet supplier with transparent terms. → Running several projects at once, value reliability.

1. I want to work with a brand that helps me grow as a professional. → Not just the supply matters, but also expertise and engagement.

1. I need to select parquet in a fashionable format (for example, English herringbone), so the project looks current. → They aim for trendy solutions to refresh their portfolio.

Looking for a supplier who will come to the site, take a look, measure, and propose a solution. → Used to a personalized approach.

When I see that my competitors are running promotions and discounts, or I want to increase sales myself, I want to figure out how to properly organize promo campaigns, so that I can attract more buyers without reducing profit.

When I need to track the effectiveness of ad campaigns, I want to master the use of AI-based analytics tools, so that I understand what works best.

Find a source of inspiration to keep growing the business

Pain — chaos in the business — no system that would allow managing the client-handling process. Situation — the company has no clear process for working with the client database. There's no system, data is collected haphazardly, and the data itself is poor quality. Because of this chaos, leads/requests get lost, stall, and aren't processed within the set timeframe. As a result, the company suffers losses — advertising costs rise while profit stays flat. Clients may leave negative reviews about staff being slow to respond to their requests. How to solve the problem? We invite you to the masterclass "How to use CRM to bring order to your business and build long-term relationships with clients"

Pain — there's no transparent, clear system for gathering analytics to get good numbers for managing sales, clients and the business as a whole. A lot of time goes into collecting and processing data. Hard to reconcile financial metrics with each other. Hard to make management decisions because it's unclear which client-handling metrics affect profit. Solution — masterclass "How to use CRM to build a transparent analytics system that would let you manage profit metrics and build a successful business development strategy"

Pain — profit swings — feast or famine. Impossible to plan company development and profit growth. The company has no unified profit management system. Executives can't forecast results because clients "live their own life" — communication with them isn't maintained, repeat sales are low, a large percentage of clients leave. How to solve the problem? Implement a CRM system that lets you manage profit metrics and client behavior. We invite you to the masterclass "CRM system — a business growth tool"

Young men want to win arguments and come out on top in conversations, at a level above street-tough banter. Situations - sharp-tongued friends who compete, colleagues who mock. Works in an office / in sales and wants to become a boss - run their own business, but can't yet hold their own in verbal competition

HR: problem with checking competency growth and monitoring training.

Same «lazy sales department» pain, but closes straight to an individual consultation.

Clients leave, deals fall through; a webinar about the causes of low metrics and diagnostic methods for the sales department (+25% sales).

HR: poor employee engagement in training; webinar for HR «How to Increase Employees' Motivation to Learn».

HR: hard to justify the need for and scale of the training budget; webinar for HR «How to Track/Justify the Effectiveness of Employee Training».

The owner doesn't know if their Head of Sales is successful; webinar «Quality Rebuild of the Head of Sales' Work — Skills Audit, Knowledge and Skill Development, Motivation System Adjustment».

When the studio owner and studio artists face competition and realize their work doesn't stand out from others, The owner wants to learn how to promote their brand and create a unique USP, so that they can raise their prices and attract more clients through uniqueness. Context: there are many competitors around, or 1-2 strong competitors that clients keep talking about. Or there's a lot of advertising, and the studio's ads get lost against it.

When the studio owner sees that the flow of new clients to the studio is declining, they want to train their artists or staff (or train themselves) in effective strategies for attracting clients through social media, content and other channels, so that they can increase footfall and improve the studio's financial performance. Context: chaotic content, few views and responses, can't find a specialist, artists refuse to film or do it poorly, content isn't published or is left to drift, so nobody knows about the studio.

When I, a tattoo artist or studio owner, notice that regular clients aren't coming back as often as I'd like, I want to develop loyalty programs or special offers, so that they come back and recommend my services to their friends, which will increase client flow and income stability. Context: noticed that clients go to another artist after their first tattoo. Or clients talk about continuing but then don't show up. No virality, clients don't recommend to others.

When I, an experienced tattoo artist, see that my client base is stagnating and new clients aren't coming in, I want to build successful marketing: create a unique offer, advertising, content, so that I can attract new clients, including those who hadn't thought about tattoos before, and grow my audience. Context: decline in sales of tattoo services, old clients don't refer others, low awareness

When a tattoo studio owner faces delays and inefficiency in the studio's work, they want to optimize internal processes to improve work organization, which will improve the overall client experience and satisfaction. Context: artists work slowly, finances are a mess, poor service, ineffective advertising, clients are lost at the entry point (not sold to). The owner feels there's chaos in their business but can't figure out exactly where to bring order.

When a studio owner or tattoo artist has high advertising costs without tangible results and no clear data on the results of ad campaigns, they want to optimize marketing, improve the profitability and efficiency of marketing investments, so that they can allocate the budget correctly and make informed advertising decisions, and increase its effectiveness. - Context: Not understanding which advertising strategies work and which don't, and how to allocate the budget correctly.

When I work as an employed tattoo artist in someone else's business, I want to leave the studio and open my own tattoo business or studio and work for myself, so that I can earn more income and grow as a professional Context: feeling underpaid and undervalued, frustration, don't want to spend energy on someone else's business

When I'm an experienced or beginner tattoo artist and I need to earn clients' trust, stand out among other tattoo artists, I want to use marketing tools and establish myself as a reliable and talented artist with my own style and approach to tattoos, so that clients come to me, trust me, and return for new tattoos. Context: nobody knows my strengths, I have style preferences — but clients don't want to order that, orders from clients bring no satisfaction because they're either small or uninteresting to the artist. The artist wants to express themselves as an artist, but has no opportunity to.

When I face a decline in tattoo clients amid a difficult market and economic downturn, I want to learn ways to attract new clients, so that I don't lose income but increase it. Context: a sense that people have become less interested in tattoos, and purchasing power has dropped overall, a feeling that nobody has time for tattoos right now. Competition has increased significantly. Government requirements for the niche have increased, there's pressure felt from financial and government bodies. Overall feeling — things have gotten harder. Facts pointing to an economic downturn cause anxiety.

When I, an experienced or beginner tattoo artist, feel that my services are undervalued and clients don't understand their cost, and the average check is too low, I want to offer unique and personalized tattoos, as well as additional services, and communicate the value of the service using marketing tools, so that I can justify and raise the price of my services, which will let me increase my income and attract clients with more purchasing power. Context: it's working, there are clients, but I only manage to sell at a low, uncomfortable price point. At a higher price people don't agree, or the artist is afraid to quote a higher price and doesn't see grounds to raise it. Or clients only come in for small pieces.

Small or medium business owners. Who need new, fresh solutions and methodologies for their business. Understand that old methods and old marketing don't work. Ready to send their employees for training once they see that the training is worthwhile. Pain — Don't know how to kick off growth or how to manage it. Can't find new growth points. Need solutions that will help bring the product to a new level faster. Job — Train themselves or train their employees in new marketing methods that can kick off product growth faster. So that income, revenue and business metrics grow

Startup founders at various levels. Founders who, as usual, do everything haphazardly, without a system. Don't follow methodologies, and then suffer because of it. Although they periodically read and study something. Don't know how to manage growth or how to kick off this process. Need mentors to guide them. Pain — Because they don't use methodologies or frameworks, and there's no systematic approach, there's often no result. Don't know how to start scaling the product and kick off growth. Job — Get the growth and scaling process moving off dead center. Learn to manage growth themselves or understand how their product can grow and scale. So the product grows, shows traction and results, and the project starts making money.

Sales are falling in an operating school

The expert-entrepreneur already has a school and works with producers. But isn't happy with the contract terms and results (little money, high percentage, metrics, payment to the sales department, etc.) — like a lawyer.