Fractional CMO for B2B and expert-led companies
Senior marketing leadership without a full-time hire — and, unlike most fractional CMOs, the team that actually does the work.
A fractional CMO is a senior marketing leader who works with your company part-time, on contract, instead of as a full-time executive hire. They own strategy, positioning, channel choice and the numbers — typically for a few days a month, on a rolling engagement. The usual catch is that a fractional CMO directs work but does not do it, so you still need people to execute. We cover both: the leadership and the team underneath it, from €1,500/mo.
What a fractional CMO is responsible for
Positioning and strategy
What you sell, to whom, and why they should believe you. For complex products this is most of the work — the rest follows from it.
Channel decisions
Which channels are worth running and which are a distraction at your stage, based on where your buyers actually make decisions.
Funnel and unit economics
Cost per lead, conversion at each step, cost of a deal. A fractional CMO is accountable for these numbers existing and improving.
Team and contractors
Briefing, quality control and coordination of whoever produces the work — in-house, freelance, or ours.
Reporting to the founder
One person who can explain what happened last month and what changes next month, in business terms rather than channel metrics.
Building the system, not the campaign
The point of a fractional engagement is that marketing keeps working after it ends. Process, templates and access stay with you.
Fractional CMO, agency, or in-house hire
| Option | What you get | What it costs you |
|---|---|---|
| Full-time CMO | Deep context, fully yours, in the room every day. | Senior payroll you cannot pause, plus a hiring cycle of several months and the specialists they will ask you to hire next. |
| Fractional CMO (typical) | Senior thinking at a fraction of the cost, starts in weeks, no long-term liability. | Directs but does not execute. You still need a team, and coordinating it usually falls back on you. |
| Channel agency | Strong at one thing — ads, SEO, or social. | Accountable for that channel only. If the channel performs but deals do not come, that is your problem to solve. |
| How we work | Leadership and execution in one contract: strategy, content, distribution, analytics and automation under a single point of contact. | Not the cheapest way to run one channel, and month one goes to onboarding rather than output. |
What it costs with us
We do not sell fractional leadership as a separate line item, because on its own it produces a plan and no output. Our plans include both the leadership and the team executing against it.
Start
Marketing launch without a large commitment.
Growth
A full-scale marketing department for a business with product, customers and revenue.
Scale
Complete marketing infrastructure, turnkey.
Enterprise
Strategic partnership.
Ad budget is separate, with a €500/mo minimum. Contracts run 6–12 months, because that is the horizon on which a funnel with clear unit economics can actually be built.
See what each plan includes →You probably need one if
- Revenue is there, but marketing decisions are made by whoever is loudest that week.
- You have contractors producing work and nobody accountable for whether it adds up.
- Your sales cycle is long and the product needs explaining before anyone buys.
- You are not ready for a senior full-time hire, but the decisions can no longer wait.
You probably do not if
- You know exactly what to do and just need hands — hire a specialist instead.
- You need results this month. Month one is diagnosis and setup.
- Marketing is one channel and it already works.
- There is no budget for execution on top of the leadership.
If what you actually need is the department rather than the leadership, see our outsourced marketing team.
Frequently asked questions
Find out whether this fits your case
A free 30-minute conversation: we look at your product, sales cycle and current marketing, and tell you honestly which of the three options above is right for you — including the ones that are not us.