Online School Marketing Agency
We run your online school's marketing end to end — from strategy to sales. Not a one-off launch, but a system for steady growth. For schools with revenue that need growth, not another “successful launch.”
earned by our clients selling online courses
experts and schools built their business with us
ROMI across our online-school cases
webinars run for client projects in 14 months
Sound familiar?
- You have revenue but no growth — the school drifts from launch to launch.
- Everything hinges on launches: run one and earn, skip a month and the cash is gone.
- A zoo of freelancers — no one owns the result.
- Customer acquisition cost rises while ROI falls.
- No system: unclear which channel makes money and which burns budget.
Why schools stop growing
We've been building marketing for online schools since 2018 — from a kids' aviation school to a training company with 43 relaunches. The causes of stagnation are almost always the same, and "more traffic" fixes none of them.
The school is built around launches, not a system
A launch is an event: collect a base, warm it up, sell, burn out. While the school is small, it works. But every next launch costs more: the base fatigues, reach drops, the team lives in permanent crunch. Growth appears when a system works between launches — funnels, content, base marketing — and sells every day. In the Lab8 case, automated sales brought $295,000 of the $648,000 total — nearly half, without the author's involvement.
Nobody tracks unit economics
What does a subscriber cost? A lead, webinar show-up, a payment? What's a student's LTV and does it beat acquisition cost? Most schools answer "roughly." Without these numbers you can't tell which channel to scale and which to kill — and budget leaks into the channel that "sort of works." We start with a financial model and end-to-end analytics: numbers first, budget second.
One channel is a single point of failure
A school that depends on one blogger, one social network or one traffic source doesn't control its growth — the platform does. An algorithm change, pricier traffic, a banned ad account — and revenue halves. Sustainable online-school marketing stands on at least three legs: paid traffic, content with search and organic reach, and marketing to your accumulated base.
All of these are solvable — but not by "running social media." They're solved by a marketing system where strategy, traffic, content, analytics and automation work as one. That's the system we build.
What we do
Not “running social media,” but building the school's marketing system — 5 connected layers, each with its own methodology.
Strategy
Positioning, audience, product line, funnel — decided before spending budget.
Our approach to strategyContent & traffic
Expert content that warms up and sells, plus paid traffic for your audience.
Our approach to contentLead generation
We find your audience via JTBD research and bring leads ready to buy.
How lead generation worksAnalytics
End-to-end analytics: see which message and channel move a student to buy.
What analytics revealsAutomation
Auto-funnels, chatbots and AI assistants sell 24/7 without losing warm leads.
How we automateHow we find what works
We don't “switch on ads” — we run an experiment. The job of month one isn't to spend the budget elegantly, it's to learn from numbers which offer and which audience the market is ready to buy.
10–20 hypotheses instead of one guess
Every hypothesis gets its own creative, its own landing page and its own chatbot. We run them on traffic and look at leads, not reach. On one B2B sales-training project — a niche where leads are traditionally expensive — a winning hypothesis produced $3 subscribers and $5 consultation leads. The output is a competitor overview and the combinations that actually worked, not an opinion about the market.
Consultations instead of a webinar: 300 attempts, not one
A webinar is a single sales attempt at the whole audience — and expensive to prepare. The same people brought to personal consultations give you hundreds of attempts and live feedback. A booking bot lifts consultation show-up rates — up to 80% on some projects. And it isn't a dislike of webinars: since August 2020 we have run 1,157 of them, not counting rehearsals — consultations are simply faster and cheaper for testing demand.
Test report → a financial model accurate to ±5%
After testing we have the real metrics of your funnel, not market averages. The model for a future launch is built on them: you can see how much money is actually there and whether it's worth doing. Budget decisions get made on numbers, not on faith.
They show up but don't buy? JTBD research
If people reach consultations and don't pay, traffic isn't the problem. We run in-depth Jobs To Be Done interviews and get an audience portrait in their own wording — then rework the offer and the product using their words.
What we bring besides traffic
Traffic is the most visible part of the work and the most useless on its own. Here's what makes it manageable.
A traffic management system
Not one media buyer everything depends on, but a system: 12–13 traffic suppliers, daily reports on each, budgets reallocated between them. The result is traffic at the price you need, with no collapse when one channel breaks.
A sales team that receives leads in order
Hiring people isn't enough: you need CRM, telephony, lead routing, analytics integration and reporting. We assemble that. On one project this rebuild tripled sales profitability without increasing marketing spend.
Automated funnel and base marketing
An automated funnel sells between launches, and systematic work with your base is the asset that doesn't depend on algorithms. Those who grew a base survived platform bans and rising ad costs. Those who lived on cold traffic alone didn't.
End-to-end analytics at every step
Not “we got some leads”, but the whole path: impression → subscription → lead → consultation → payment, with a price at every step. With the numbers in place, “is it working?” turns into a decision about what to fix first.
What automated funnels look like from the inside — 14 minutes of examples
A 2021 screen recording: real funnels of live projects, including the Aviator school funnel — entry points, tunnels, step-by-step performance. Service interfaces have changed since; the funnel logic has not.
Cases: online schools & education
Not promises — breakdowns of real projects with numbers, mechanics and what didn't work. Every case opens.
Flight training for kids and teens. Audience research, selling webinar, auto-funnel, sales team and investment packaging.
A training company. We built a system that turns one training into a stream of content and sales: 6 trainings, 43 relaunches. Nearly half the revenue — $295,000 — came from automated sales.
A narrow self-development niche few people knew about. Lead magnets, a subscription funnel and training sales without webinars or live streams.
Without extra marketing spend: call monitoring, scripts built from real winning conversations, plan-driven management.
A Spanish international school of internet professions. An automated funnel converting cold traffic into buyers — no webinars.
A blogger's school with falling sales. We designed a product around what the base wanted and sold it to warm and cold audiences.
The full method — 80 minutes, no polish
If you want to see the mechanics before signing anything — here it is in full. An internal 2022 recording made to train our sales team: real test reports, hypothesis tables and funnel breakdowns with numbers on screen. The tools and platforms have changed since; the logic of finding what works has not. Sums are quoted in rubles of that time; on this site everything is converted to dollars.
What's inside
- 2:31Why only 1–4 schools out of a hundred survive three years
- 5:30Briefing and audit: fixing point A
- 10:43Business model: nine blocks and unit economics
- 16:29Tests: 10–20 product hypotheses and what they reveal
- 19:04Sales consultations instead of a webinar
- 24:36JTBD research when people show up but don't buy
- 35:03A one-year school strategy and the financial model
- 54:51TRIZ: how a breakthrough product gets invented
- 58:12Self-hosted LMS and interactive content
- 1:08:22What a product launch actually is
- 1:14:37The traffic management system
Pricing
Transparent. We work as a 6–12 month partnership, not one-off tasks.
Schools with revenue that need a system
- Strategy and positioning
- Content for one channel
- Basic analytics
Growing schools ready to scale
- Everything in Start
- SMM + paid traffic
- Email + sales automation
Schools aiming for multiple growth
- Full marketing department
- Strategist + content + design + traffic
- KPIs and accountability
Exact price after reviewing your school on a call. Prices shown are “from.”
Who we're a fit for — and who we aren't
Who it's for
- An online school or course with revenue and first sales
- You value marketing and are ready for a 6–12 month partnership
- You want a system and predictable growth, not a one-off launch
- Ready to invest from €1,500/mo in marketing
Who it's NOT for
- “I want to launch my first course from scratch with no budget”
- “Get me leads for €500 and we're done”
- Expecting a sales guarantee without your involvement in the product
- Physical goods, e-commerce, mass market — not our specialization
How we start
Request
You submit a request and a short form: revenue, goals, budget.
Discovery call
30 minutes: we review your school, bottlenecks and growth potential. We tell you honestly if we can help.
Strategy & proposal
We prepare a plan and proposal for your goals and budget.
Sprint work
We launch the system and work to KPIs. A 6–12 month partnership, not a one-off project.
The first 90 days: what actually happens
Marketing isn't "we'll switch on ads tomorrow." Here's the honest timeline of the first quarter.
Audit & strategy
- We dissect the product, funnel, base and current channels
- We build the unit economics: the school's financial model and money leaks
- We define positioning and a hypothesis plan
Hypotheses & channel launch
- First campaigns and content go live per the hypothesis plan
- End-to-end analytics is set up: every channel visible in numbers
- We revive marketing to your accumulated base
Selection & scaling
- We kill what doesn't add up and double down on what does
- We automate proven combos: funnels, bots, follow-ups
- We lock the next quarter's growth plan with KPIs
Frequently asked questions
Dig deeper
We'll review your school and show growth points
30 minutes, no fluff. We'll tell you honestly where the money is and whether we can help.