Career: hypotheses and test results

PAIN — don't know how to present themselves attractively and interestingly. CONTEXT — In the course of their work, people need to present themselves and get their thoughts across at planning meetings and gatherings. They don't know how to structure their speech, their thoughts get tangled, their voice shakes, they feel uncomfortable and tense. Because of this, their career and professional growth can suffer. It's hard to get their thoughts across to a broad audience. From nervousness their voice gives out, their speech becomes fast and flat. In a dialogue or during a public talk, the person loses their footing, starts speaking too fast, swallowing words. But they want to speak easily and freely, to get their point across clearly. So the worry about whether they said the right thing, how they look, what people think of them, goes away. They want to learn to present themselves. To do it in an interesting and lively way. To learn to speak and present themselves. To advance their career through the art of presentation

The person wants to promote their personal brand more successfully and achieve greater recognition in their field. Such a person is building up their media presence, which means they have to record videos, run livestreams, speak at events, take part in podcasts. They want to be memorable, interesting, to hold the audience's attention. They want to train their speech so it comes out well on the first take.

When I live outside Russia, I want to know how to work with Russian companies, so that I can expand my opportunities.

Women want to claim a significant place in their team — to stand up for themselves, take control in conflicts, win arguments and stand up to managers. They're aiming for promotion and leadership at work. They work in a competitive environment, at a company where the ability to assert yourself can get you far = sales, real estate agents, international corporations, PR

The person realizes that their marketing knowledge is limited and doesn't let them compete successfully. When I realize that my marketing knowledge is limited and doesn't let me compete successfully, I want to improve my marketing skills and increase my competitiveness in the job market, so that I can be an in-demand specialist, get new opportunities for career growth and achieve success in marketing.

A student wants to use their skills and experience at work, but needs a flexible schedule. I'm studying at an institute and I want to use my skills and experience at work, but I need a flexible schedule — I want to find a job with a flexible schedule, so that I can keep developing professionally without limiting myself to the rigid framework of office work.

People actively growing in their careers want to learn to communicate effectively with management and colleagues, so they can climb the career ladder faster. Such people want to communicate and get their ideas across as effectively as possible, so that management notices them and career growth happens. Such people are also often interested in the topic of personal productivity.

How can an accountant switch to working online — attract clients and earn without rigid employment and one firm. Enter through context — you've burned out from endless routine and a pile of bosses. Work for yourself. Small businesses need accountants but can't afford them. You can take on 3-5 projects and run them. Far less work, and more money and free time + you decide yourself who to work with and who not to

Salespeople want to work with big price tags and serious deals, with major projects, to earn more and gain higher status. Right now they work in the B2C sector, in stores, they enjoy selling, but they want to join a large company with big contracts.

Enterprising freelancers need a way to earn money online — they're looking for some scheme or method to make money. They may have already considered Telegram channels for selling ads there, but that takes too long

Need to find a scheme or service that will sell, that can be used to earn money. Freelancers, people looking for a remote profession, ways to earn money online

When I think about moving into outsourcing, I want to understand how to set up the process and charge money for it, so that I can become independent. Trigger: A friend who does outsourcing talks about her income and freedom; accumulated fatigue from employment / burnout; sees "how others do it" on social media and thinks "what if I can do it too"; life changes — a child, a move, relocation; wants significantly more money and a flexible schedule, but is afraid to take the first step.

The freelancer doesn't have enough projects (and therefore money) with their current skills and clients. They might be an SMM specialist, a Reels creator, or another Instagram-related profession, but not an influencer marketer. Main tasks: broaden the range and improve the quality of their services, raise their rates, gain stability (!) I'm a beginner digital specialist, I understand SMM a bit, I'm a freelancer. I already know what's good about remote work, but I want more projects and higher earnings; for that I need to learn more skills.

- After maternity leave, doesn't want to go back to her previous job; money is tight during leave, but she has a couple of hours a day to learn a new field. - After maternity leave, wants to work from home to spend more time with family, while not being financially dependent on her husband. - Doesn't want to just be a "housewife"; it's important to work and be social. While still on maternity leave, I want to change my occupation so I don't have to go back to my old job afterward. But while the kids are little, they can get sick, and I'll often need to take sick leave, so it's important to work from home to spend more time with family. Right now I have a couple of hours a day to learn new skills, and I'm ready to devote just as many hours a day to work; later I'll be able to devote more time to work.

Tired of their current job, wants to find a new line of work they love with the option to work remotely The person doesn't want to waste time commuting to the office and prefers to work remotely. Has already worked in an office and realized that path doesn't suit them. I work in an office, in a job I don't love. I want to change it, but I don't know which direction to go, and I'm not ready to quit right away, since I'm afraid of losing my familiar spot and not succeeding in a new one. I want more freedom in a new field, a flexible schedule, and remote employment.

When I'm working on climbing the career ladder as a first-generation immigrant, I want to understand how to advocate for my contribution in the workplace, so I can get recognition and advance within my organization.

When I, a professional thinking about a career change, am preparing for interviews, I want to get advice and practical recommendations for preparation, build confidence using the right strategies, so I can confidently present myself and my skills, talk about my value and stand out, and make a good impression on the employer. / get a job offer

When I, a specialist and professional, want to move up the career ladder, but realize I'm lacking certain skills, my current skills are insufficient, or I'm falling behind in my field, I need help identifying my skill gaps and building a plan to develop them, so I can confidently advance in my career."

When I face difficulties in my career development, feel uncertain about my career path, I look for a mentor who could guide me, so I would have access to advice, to get useful advice, support, and direction for successfully advancing up the career ladder.

When I, a professional, face the need to look for a new job, I want to find career opportunities or help finding a job that matches my professional strengths and personal values, so I can feel confident and fulfilled in my work

When I'm preparing job applications, I need AI-driven tools that will help me optimize my resume and cover letters, so they pass the ATS scanner and get noticed by recruiters and hiring managers."

When I, a professional, am job hunting and feeling anxious and uncertain because of a career change, I want to get emotional support, reduce stress and frustration, using practical tools and advice, to cope with negative emotions and feel more confident during the process of change

When I, a new IT professional, get invited to an interview at an IT company, I feel anxious and uncertain. I need to understand how to get through an interview at an IT company, so I can feel confident and successfully present my skills and experience.

When I, a professional, feel stuck in my current role, am thinking about changing industries or roles, and don't know what steps to take for career growth, I need a clear roadmap and personalized recommendations to determine my next steps for career growth and advancement and to get new opportunities.

When I am an expereienced professional, lost a job due to layoffs and have been looking for a job for 6-12 months without results, I feel lost and confused. I need someone to analyze my approach and tell what to change so that I can find a job. When I'm an experienced professional who loses a job due to layoffs and searches for one for 6-12 months without results, I feel lost and confused. I need someone who will analyze my approach and tell me what to change so I can find a job.

The person is looking for additional income on top of their main job: a side gig a few hours a week on a flexible schedule, to earn money for themselves or their family.

The person is unhappy with their income level and wants to learn new, promising skills that will let them earn more.

The person is looking for a chance to leave employment and start their own business; doesn't want an office or a strict schedule.

The person wants to improve their professional skills and become a more attractive candidate for promotion. Such a person understands that to develop in their professional field they need to develop their communication skills: this way they'll be better able to present the results of their work, themselves, and their projects.

The person wants to learn business communication, to establish themselves in a new team and run interesting presentations/trainings. Context: Such people have decided to make a change and have ended up in a new team. Right now their goal is to communicate effectively with management, subordinates and colleagues, and to present their work/projects in an interesting way.

People want to change their field of work, and because of this they need to overcome their fears and self-doubt. Context: Such people have spent a long time in one position (in one industry, in one team). Now they feel it's time for change. Their wish is to get rid of self-doubt, learn to present themselves in an interesting way and easily make new acquaintances.

The person wants to improve their professional skills and become a more attractive candidate for promotion. Such a person understands that to develop in their professional field they need to develop communication skills: this way they'll be better able to present the results of their work, themselves, and their projects

Bloggers, experts, talented people who are figuring out what to be an expert in and how to sell themselves. When I want to earn more from my skills and talents, I want to find ideas or directions for monetization, / I want my expertise, which can be monetized, to be uncovered So that I can increase my income, unlock my potential and achieve financial independence. Context: I know and can do a lot, but I don't know what to sell as my product

When I'm unsure of my true calling and career direction I want help figuring out my true calling and career direction So that I can feel confident and satisfied with my professional life and be successful in my chosen field. Context: something isn't working out at work, no success or satisfaction

When I've hit a dead end in my current career and can't find new opportunities to develop, I want to find help identifying a new direction for career growth, So that I can gain clarity and confidence in my future professional path and reach new heights in my career. Context: it's become boring, or I've reached my limits in this field, I don't want to develop further in this direction, but I also don't want to change fields completely — I want horizontal growth

When I don't know which educational program or courses to choose for my development, I want advice on choosing an educational program or courses for development, So that I can improve my knowledge and skills and increase my chances of employment. Context: before getting a higher education

When I feel that my current job doesn't bring me satisfaction or interest, I want to find work that's more engaging and interesting for me, So that I can feel inspired and motivated every day. Context: working without joy, don't like working, feel like it's not for me

When I feel that my job doesn't bring me recognition and respect, I want to find work that lets me feel valued and in demand, So that I can feel satisfaction from my work and be appreciated for my contribution. Context: not valued, no recognition, poor relationships at work, and frustration from not being appreciated for what I do

The person wants to earn extra money and is interested in working on interesting projects. When I don't have enough money… I want to work on interesting projects, so that I can improve my financial situation.

A woman is on maternity leave and needs an additional source of income. When I'm on maternity leave and need an additional source of income to help my family financially, I want to find an earning opportunity, so that I can provide my family with extra funds.

A woman wants to spend more time with her child, but still needs a job. …I want to work part-time, so that I can spend more time with my child without giving up work.

The person has no experience working in marketing and wants to develop professionally. …I want to gain work experience in marketing and develop professionally, so that I can become a successful marketing specialist.

A woman needs to work from home or at a convenient time. When I need to work from home or at a time that's convenient for me, I'm interested in a side gig… so that I can have a flexible schedule and combine work with personal matters.

A student wants to use their skills and experience at work, but needs a flexible schedule. I'm studying at an institute… I want to find a job with a flexible schedule, so that I can keep developing professionally.

The person doesn't want to spend time commuting to an office and prefers to work remotely. …I'm looking for a job that doesn't require constant presence in an office.

Young professionals face a huge volume of information at work; the ability to read quickly increases efficiency and competitiveness.

Professionals want to remember more details, stand out among colleagues, increase their value as specialists.

Wants career growth, but feels like they can't keep up with the flow of information.

Young professionals often face a huge volume of information that needs to be processed quickly at work. This can involve reading reports, research materials, industry news, and so on. They understand that the ability to quickly read and understand information can significantly increase their efficiency and productivity at work. As well as speed up their professional development and increase their competitiveness.

In a highly competitive job market, young professionals realize the importance of a good memory and attention. They want to remember more details and be more productive in the workplace. This helps them handle tasks better, learn faster and stand out among colleagues. They want to increase their value as professionals.

Professionals at the career-growth stage recognize the need to constantly improve their skills to stay competitive in the job market. They face new challenges and volumes of information that require fast processing and analysis. They want to improve their reading and attention skills to carry out their professional duties more effectively.

The person feels like their career has stalled and wants to find new opportunities for career growth

Young professionals often face a huge volume of information that needs to be processed quickly at work. This can involve reading reports, research materials, industry news, and so on. They understand that the ability to quickly read and understand information can significantly increase their efficiency and productivity at work. As well as speed up their professional development and increase their competitiveness.

In a highly competitive job market, young professionals realize the importance of a good memory and attention. They want to remember more details and be more productive in the workplace. This helps them handle tasks better, learn faster and stand out among colleagues. They want to increase their value as professionals.

Professionals at the career-growth stage recognize the need to constantly improve their skills to stay competitive in the job market. They face new challenges and volumes of information that require fast processing and analysis. They want to improve their reading and attention skills to carry out their professional duties more effectively.

A mom wants to find a job that lets her devote enough time to her family and children. Context: Work takes up all her time, she wants to spend more time with her family. She dreams of being able to work half days and control her own workload. So she wouldn't have to ask her boss for time off to take her child to the clinic.

A guy/girl wants to grow their income, to get a stable and high income. Context: Unhappy with their current earnings and wants to earn more. Looking for opportunities to earn and grow their income.

A girl wants to have a bright, eventful life like the bloggers she watches. Context: Constantly watches the social media of people who travel the world while working. Wants the same, but doesn't know how. Lives with the feeling that this is unattainable and far from reality.

A girl wants to start working for herself, without management and annoying coworkers. Context: Tired of a boss breathing down her neck. Fed up with coworkers, the same conversations every day, doesn't want to interact with people in person.

A girl wants to change her field of work and find a job that brings both enjoyment and money. Context: Tired at her current job, burning out, same day on repeat, doesn't like herself. Long commute to work, on the outskirts, waiting in line for shuttle buses. Wants to quit. There's a fear of quitting into nothing, and there's a bit of free time after her current job to pick up a new skill.

Mothers and wives want to step out of their husband's shadow, gain independence and their own income. Context: On maternity leave, dependent on a husband who manipulates using his position as sole breadwinner. Wants more independence and autonomy in financial decisions.

A girl wants to start working for herself, go freelance and build her own venture/business. Context: Tired of working for someone else. Wants to work for herself, make her own decisions and not depend on a manager. Has heard about freelancing and the prospects of this field.

A guy/girl wants to develop in a new, interesting field and gain an additional source of income. Context: Overall satisfied with their job, open to new skills. Understands there's enough free time to learn something new, take on additional work on the side. Wants to try themselves in a new profession and, along the way, increase their income. (Income is secondary)

A woman needs to work from home or at a time that's convenient for her. When I need to work from home or at a time that's convenient for me, I'm interested in a side gig that lets me do this, so that I can have a flexible work schedule and the ability to combine work with personal matters.

A woman is on maternity leave and needs an additional source of income to help her family financially. When I'm on maternity leave and need an additional source of income to help my family financially, I want to find an earning opportunity, so that I can provide my family with extra funds and support them financially.

The person doesn't want to spend time commuting to an office and prefers to work remotely. When I don't want to spend time commuting to an office and prefer to work remotely, I look for a job that doesn't require constant presence in an office, so that I can save time on commuting and be able to work from anywhere.

A woman wants to spend more time with her child, but still needs a job. When I want to spend more time with my child, but still need a job, I want to work part-time, so that I can spend more time with my child without giving up work.

A woman wants to learn how to build relationships with clients so that they lead to money. Such women work, but realize they're not earning enough. They want to develop, reach a new income level and get paid what they deserve for their work.

A girl aims to earn more money. Context: Such a girl realizes she's not earning enough. She wants to understand how to reach a new income level and improve her life.

A girl wants to build a career in luxury segments. Context: The girl wants to expand her connections and work with successful people, gaining new opportunities for professional growth. She wants to explore opportunities for career and personal growth in the world of wealth and luxury.

A girl wants to learn how to effectively make contact and build long-term relationships with ultra-wealthy clients. Context: The person faces difficulty making contact and attracting the attention of ultra-wealthy clients. It's hard to find the right approach, attract clients and hold their attention.

A girl wants to develop conflict-management skills and the ability to solve problems that come up when interacting with VIP clients. Context: Such a person has difficulty with communication, persuasion and conflict management with ultra-wealthy clients. She wants to learn how to handle conflicts so she doesn't lose her status/clients.

Those who want to increase their income in their career or business. Hit a ceiling, don't know how to break through it. There may have been attempts, but unsuccessful ones. Stuck in one place. Want to raise their income level and break through the financial ceiling.

Girls/women want to climb the career ladder faster. Context: Such people want to develop in their careers, so they're constantly looking for opportunities for self-improvement and development. Such girls want to learn to communicate confidently, get their thoughts across and come across as an experienced, strong specialist/manager.

The person wants to level up their presentation-making skill and grow their career along with it. Context: Such people deal with creating presentations and reports as part of their work. They're unhappy with how their presentations/reports look, and so they want to level up their design skill, to create attractive presentations and grow their career.

The person is looking for additional income on top of their main job. Context: Such people don't want to change jobs, they're just looking for additional earning opportunities. They're interested in a side gig a few hours a week on a flexible schedule, to earn extra money for themselves or their family. People with a main job want to find a flexible, well-paid way to earn extra income that can be done in their free time without needing to change their main job.

The person wants to learn to create interesting, attractive presentations for public speaking. Context: Such people often speak in public and want to pair their presentations and speeches with quality visuals. They want to be memorable, to easily get their thoughts across and be interesting to the audience.

The person wants to leave employment and start working for themselves. Context: Such people are looking for a chance to leave employment and start their own business that brings both income and enjoyment. They don't want to go to an office and work on a strict schedule, their wish is to work on a flexible schedule for themselves.

When I'm afraid to speak up about my ideas, because "who would buy this?", I want to get support to feel my own value, so that I can start monetizing my experience.

When I, a professional thinking about a career change, am preparing for interviews, I want to get advice and practical recommendations for preparation, build confidence using the right strategies, so I can confidently present myself and my skills, talk about my value and stand out, and make a good impression on the employer. / get a job offer

How can an accountant switch to working online — attract clients and earn without rigid employment and one firm. Enter through context — you've burned out from endless routine and a pile of bosses. Work for yourself. Small businesses need accountants but can't afford them. You can take on 3-5 projects and run them. Far less work, and more money and free time + you decide yourself who to work with and who not to