New profession: hypotheses and test results

Main pain point — they dislike the profession they're in. It brings neither money nor satisfaction. Context — they feel capable of more than just sitting in an office, try themselves in different directions, but just can't find what they love. They want to develop and earn money themselves, and also help people.

Fear of selling — women want to sell manicure services but don't know how or don't know how to find clients, or don't feel professional enough. At the webinar. We'll show how to become a pro, how to push through to steady earnings, what a technician needs to know, and how they get clients. Can be total beginners or people who've already tried.

Context: total beginners looking for a way to earn money. Creative people interested in tattoos (possibly with tattoos of their own). They think that if they learn to do tattoos themselves, it will help them earn money in the future. Want: to learn how to do tattoos, so that they can earn money doing it

Used funnel combinations and creatives to repeat the result. Ran ads from March 26 to April 11.

After completing the training they gain knowledge that helps them earn more by running seminars on child safety Job: earn more by mastering a new topic

People are looking for a new, interesting hobby that doesn't require big upfront investment in materials, isn't hard to learn, and can be monetized. People want to earn money from something pleasant and useful, to make something down-to-earth, warm, with their hands. To do it with heart. A hobby/profession that brings in money. They imagine baking bread once a week, posting in a blog that there's bread for sale, and having a line of people for that bread, even though it's expensive.

Women want to give manicures a chance to become a profession in their life. They've tried manicures, done them for themselves or friends, but don't feel like a professional. It didn't take off, they cooled off, and now they're ready to try again. They didn't push through to becoming a professional — we offer to lead them there. We'll show how to start earning within a month. How to go from amateur to pro. Examples — how girls earn money, what a pro can do (we'll tell them at the webinar, or lead magnet) — close on the webinar

The person wants to earn money in public procurement. Has heard about this field and knows it's profitable. Attracted by the quick entry into the field and good fees. Easy money, not a dirty job, people earn a lot once they've learned it.

Women want to learn manicure basics, try doing it themselves — see if it works out or not. Exploring their own capabilities. They're weighing whether this profession suits them. They want to try it on for size. We hook them with a first result — try it and you'll find out whether it works for you. — we lead them to 1 lesson on manicure basics, then present a course bundle, show what's inside, and sell

They like this topic and are ready to develop in it and make it their profession. They either don't work (stay-at-home) or do work but want to change professions. They have no specialized psychology education, or they do but have never worked a single day in the field. They're interested in directions that will help them realize themselves and help other people. They want to earn money from this. The topic of psychosomatics interests them and resonates. They know what it is and are ready to learn.

Women want to study accounting, to work with entrepreneurs as a one-person accounting department. Learn to work with 2 tax systems and handle businesses on a retainer basis — find themselves clients. Specifically interested in the accountant profession. An almost direct approach.

Context: they're either just starting out on their career path, or already working but want to change fields. They've realized they don't want to be tied to one place and/or need a convenient schedule, so they're thinking about which professions let them work remotely on a flexible schedule. They're leaning toward copywriting, since they feel they have a talent for writing. Want: to learn copywriting, so that they can work from anywhere in the world on a convenient schedule

Pain + context: they've recently moved to a new country (new city) and want to settle in as quickly as possible. They need a job, money, new connections. They feel they have a talent for creative work. They're looking for a way to apply their skills and abilities. They're considering the makeup artist profession as an option. Want: to learn the permanent makeup artist profession, so that they can speed up adapting to their new home

PAIN + CONTEXT — dislikes their current profession. They're searching for themselves. They're looking for a specialty that will give them stability, confidence in the future, and respect

Context: they're looking for a way to earn money. They're interested in makeup, eyebrow tinting and related topics, and have heard about permanent makeup. They think permanent makeup is a suitable way to earn money. Want: to learn how to do permanent makeup, so that they can earn money doing it

Tender broker is a good profession. People want to find a profession for themselves that lets them work part-time, earn good money, and be exciting and interesting, stable, with lots of free time

Context: tired of their current job, want to change it. Feel they have a talent for writing and are thinking about how to monetize their skills. Consider copywriting a way to do this. Want: to learn copywriting, so they can change careers

Pain + context: they've recently moved to a new country (new city) and want to settle in as quickly as possible. They need a job, money, new connections. They feel they have a talent for creative work. They're looking for a way to apply their skills and abilities. They're considering the tattoo artist profession as an option. Want: to learn the tattoo artist profession, so that they can speed up adapting to their new country

The job they want done for them — earn money in the confectionery business, quickly become an in-demand confectioner, bake delicious and creative cakes and desserts, easily find clients.

Learning through practice — like an internship, so I can master it all and start working right away When I've already studied to be an accountant, but after the courses I still don't understand what real work looks like: what to do with documents, taxes, payroll, reports, and client questions, I want to go through training as a practical internship — using real examples, real situations, and the logic of an active outsourcing firm, so that I don't just "know accounting," but learn to work as an accountant and stop being afraid that I don't understand anything.

When I doubt myself, I want to know that I have a mentor and support, so that I don't give up and keep learning.

Managers want to realize their ambitions — earn more, or they're tired of working for "the man." They feel underappreciated. They work in sales departments at firms. And they want independence, profit, a big sum right away.

Beginners are looking for an in-demand, profitable online profession Thoughtful beginners looking for an in-demand online profession. They work as an accountant/lawyer/economist, but this doesn't match their professional ambitions, and they're looking for alternatives. On the verge of professional burnout, tired of the office, and searching for a relevant profession to work remotely. How to solve the problem? — Come to the masterclass and find out "How to Become an In-Demand CRM Systems Specialist in XX Months and Earn from 100,000 a Month"

Context: they have a basic idea of the profession but don't really know how to do it yet. They want to earn money doing tattoos, but aren't keen on studying for a long time or working hard. They're looking for information about the most profitable tattoo techniques and how to learn them. Want: to earn money from tattoos without putting in too much effort

When I finished accounting courses, I want to understand how to start working in the profession, so that I don't feel helpless.

People looking to find themselves in sales want to learn the profession for high earnings and reliable, stable work. A B2B sales manager handles ongoing clients with big contracts and is always well provided for. They want a prestigious, reliable job at a big company, with corporate perks, insurance, a company car — a good salesperson has all of this. Good salespeople get headhunted and poached. They want to become exactly this kind of specialist.

The person wants to earn extra money and is interested in working on interesting projects. When I don't have enough money and I want to earn extra funds, I want to work on interesting projects, so I can earn extra money, so I can improve my financial situation and be able to invest in my future.

Those who have already started learning DVR. Learning on their own, watching guides, videos, etc. But they understand that they lack knowledge and skills and want to reach a new level. Pain — There's a lot of information online, all over the place, different sources, no structure. Hard to build a single, structured learning track. No understanding of what else they need to learn to master the tool professionally. As a result, the learning process drags on. Want to finish learning and master the tool at a professional level, have a clear picture and understanding of what else they need to know and learn. To save time and reach a new level in their career, salary, etc. faster.

Those who want to master the tools and skill of working with video at a professional level. They may want to master the profession, to later work in this specialization. They're already looking for solutions, studying what programs exist. What courses exist, etc. Pain — Don't know where to start. Which software to choose. A ton of unstructured information online, lots of videos, etc. Need help sorting through this, giving them structured information, and guiding them. Want to find a solution faster, decide on tools. Take training or a course that will help them move faster and learn the craft. As a result, become an in-demand video editing specialist.

The person likes yoga and wants to become a yoga teacher. This person practices yoga. This activity brings them pleasure, so they want to practice yoga professionally and teach it to others. It's important for this person to find an experienced mentor/school that will help them learn the nuances of teaching.

When I'm starting to learn from scratch and get lost in terminology and abstract theory I want to learn basic skills in plain language, with practical cases and instant feedback So that I can retain the knowledge faster and apply it confidently in practice

People want to earn money from something pleasant and useful, to make something down-to-earth, warm, with their hands. To do it with heart. A hobby/profession that brings in money

Beginner confectioners. Already baking at home, but feel their work lacks polish. Cakes turn out dull, it's obvious they were baked at home. The job they want done for them — creating unique designs that everyone loves. So their work is flawless and unique.

Students and aspiring directors want to make a film, but they have no money for it and can't find a producer. Mobile filmmaking can be an alternative.

Mobile film director is a new profession, for creating good videos and films for business, advertising, private commissions, art, and so on.

Job to be done — interested in trading, but don't know or understand anything yet Context — they've only heard about trading, and feel both curious and scared at the same time. They want to be confident that entering the market won't cost them their money. They're looking for support and tools that will help them understand trading and feel confident in the market. Solution — We invite you to the masterclass "How a Beginner Trader Can Feel Confident in the Market and Make the Right Decisions"

When I can't figure out what I'm doing wrong, I want a mentor to show me clearly.

Retirees want to do something interesting in retirement, to be useful to people and feel needed. To learn a new profession that would be both a hobby and extra income. Connected to health

Job to be done — Extra income from trading Context — they have the desire and time to earn money from trading. They're looking for a system that will let them avoid losing money and develop successfully in this field. + get a stable additional income of $XX a month Solution — We invite you to the masterclass "How to Make From $XX a Month With Trading, 2 Hours a Day"

How to become a professional skipper and spend all your time on a yacht. You chill on yachts, travel, people respect you, feed you.

Economics students, graduates who have run into difficulties getting hired at banks and big companies They have no experience. They want to develop in this field. They want to work at a prestigious company or bank, build a career, earn good money.

Women want a stable job — to return after maternity leave or start practicing. They need clear, stable income. Accounting — need to refresh their knowledge or learn corporate accounting.

Traders who tried and didn't succeed want to study a more reliable, profitable field connected to finance.

People who work in finance and investments want to expand their activities and start working on electronic trading platforms. They want more freedom and independence, without an office, but in a familiar field.

Women want a way to earn extra income or a paid hobby, and they're looking at manicure. Each course in this package gives a new way to earn. Trigger — right now you need to invest in yourself, because money is losing value. They earn little. But they'll buy if they know the course will pay for itself. It's simple, not depending on a boss. It's enjoyable because it's aesthetically pleasing. Study 23 courses, and after just the first 3 you can start taking orders. — we lead them to 1 lesson, then sell

For those looking for something to do, changing fields

Stay-at-home women want to start their own blog on YouTube or Instagram and earn money from it; they want to film engaging playful content (of their kids)

Job to be done — people with money, entrepreneurs who want to build a portfolio through trading. Context: They have their own business, are financially literate, and know how to manage their money. For them, trading is one of the tools for financial growth Solution: Masterclass "How to Build a Financial Portfolio With Trading, With a Return of 100–1000% Annually"

Beginner coaches look for teaching methods so they can run their own practice. Find their own path in coaching.

A broad audience searching for themselves. They like working with children and want to grow in this field. They most likely already have children and fully understand the importance of information on protecting children. Their goal is to do work that: brings benefit, brings them joy and provides stable income Master a socially significant profession to earn money, be satisfied with themselves — doing important work and getting paid.

When I love skincare and esthetics, and I'm looking for "my" profession in a new country, I want training that will help me enter it with confidence, so that I can get the profession and start working in the USA

When I'm considering esthetics as a way to earn money in the USA, I want to understand which skills are really in demand, so that I don't end up without clients

When I don't know how the esthetician profession actually works in the USA, I want training that accounts for local rules and market realities.

Need to know how to do warm-ups and broadcasts in chatbots in order to earn money. Mastering the profession of marketer, producer or funnel architect — for earning. It seems complicated, and like it requires a lot of creativity

Those who want to learn the skill and start earning. Later work for themselves, freelance, get orders. Pain — Not sure they'll succeed. Don't know if they can handle it, if they'll be able to learn. This is a common pain point and fear when starting something new. They want to know that they'll succeed, that they'll be able to master new skills and tools Want to complete training, learn to edit video, and start earning from it. Want to be confident they'll succeed. So they can work for themselves, as a freelancer, or have an extra source of income.

Those who want to master a video editing tool and get certified. Because they consider having a certificate important. Pain — Afraid that without certificates they have less chance of finding work, orders. So they try to get them wherever possible. They need to prepare for the certification exam. Want to learn the tool, prepare well, and get the coveted certificate. So it will help them find work or clients later on. As a result, they'll get a certificate from Blackmagic Design.

University students connected to filmmaking, who already need to know some video editing software. Or who need to start applying their knowledge in practice, do a coursework project, etc. Pain — universities don't have a course that teaches them to use any particular tool, and coursework, thesis defenses, class projects, etc. are coming up. They need to master at least basic skills in such programs, or build up their skills to a more advanced level. Want to quickly learn video editing software. Get basic skills, possibly advanced ones too. So they can successfully defend their class projects.

Context: they've gone through the stage of accepting that without filling their website/blog with well-written text, they won't get good indexing from search engines. They're looking for information on how to write SEO copy that accounts for Yandex's and Google's algorithms and requirements. Want: to learn to write quality SEO copy, so they can attract traffic to their site and social media

Context: they have their own website, blog, etc. At least at first, they want to save on certain things by doing them themselves (copywriting among them). They realize they're not yet very good at expressing their thoughts in writing (including writing sales copy), so they feel a need to learn copywriting. Want: to learn copywriting, so that they can save on copywriters

When I want to learn a new profession in the marketplace field and enter marketplaces as a specialist, I want to get a clear action plan, so that I can learn faster, find clients, and earn money.

When I feel the need to find a new field of activity due to financial instability and unclear prospects, I want to learn the profession of a Wildberries manager, so that I'm in demand on the market, have a stable income, and can work remotely.

When I'm looking for a manager profession and see marketplace manager vacancies with high salaries, I want to have a competitive resume and the right skills, so that I can confidently apply for these positions.

The person wants to start working in accounting. Context: Such people have trained as accountants but can't get started: they experience a fear of starting out, can't find a first job, or can't get through an interview successfully.

The person wants to become a professional accountant. Context: Such people have heard about a career in accounting, and want to grow specifically in this field. They want to gain professional skills and abilities to start their career.

The person wants to switch to remote work/freelancing. Context: Such people want to stop working from the office, learn a new profession, and move into freelancing.

The person wants to learn graphic design from scratch; is afraid of complicated software, wants to study the field gradually, and earn money from the first few months.

Moms want to earn money and do interesting work, combining a job with motherhood; not ready to go into an office, want to work from home and have time for their child.

Beginners are looking for an in-demand, profitable online profession.

Women want a side job that could later become their main one — it's about money, they want to earn more. They work a job they dislike, or a low-paid one. A tough schedule. They envy nail-technician girls, counting how many clients she must be seeing in a day. We offer them the webinar — learn the profession, get your first clients within a month, and within six months earn up to 100K. We invite them to the webinar — How to learn the nail technician profession and earn up to $2,190 doing what you love.

Retirees want to do something interesting in retirement, to be useful to people and feel needed. To learn a new profession that would be both a hobby and extra income. Connected to health. What to do next in retirement? Become a psychosomatics expert! - active longevity - helping family and loved ones - in-demand consultations Details at the webinar

Want to learn to draw or improve their skill in order to earn money from illustration. How to learn to create illustrations you can earn money from. Commercial illustration — clipart sets, book and brochure illustration, brand illustration, merch. Specifically painting with paints

Pain: "I have nowhere to get clients, I don't know how to sell myself, I don't know how to sell my services"

People in creative fields want to expand their range of competencies, be able to do more, offer the full range of design services, and learn another creative, profitable profession

They have creative potential but can't fulfill it within their profession; they want to escape the daily grind and apply themselves in real creative work

How to earn from creativity, monetize a hobby, choose a creative hobby with an eye toward monetization

Any of the audiences wants to get the creative 3D artist profession (prop maker, quest-room creator, designer, decorator, makeup artist, props master), master the creative fundamentals, and have plenty of projects and a stable income

Create a costume and props that everyone will love; monetize their creativity; have their own workshop

Pain + context: complete beginners, don't know anything. They know that IT people can work from Bali or from Belgrade, so they also want to become programmers. Being beginners, as in the first case, they look for information about the simplest programming languages and how to learn them quickly. Want: to learn to program, so they can work on a flexible schedule from anywhere in the world.

Pain + context: complete beginners, don't know anything. They're interested in programming because they know it's profitable. They look for information about the simplest programming languages and how to learn to code quickly and easily. Want: to learn to program, so they can start earning good money sooner.

Pain + context: they've already tried to learn programming on their own (possibly even in Python) or at least roughly understand what needs to be done. Nothing worked out on their own, but their interest in programming hasn't (completely) disappeared. They feel the need to find someone to act as a mentor for them: explaining things, giving them cases and feedback. Want: to find an experienced mentor, so they're guaranteed to learn to program.

Pain + context: they've already tried to learn programming on their own (possibly even in Python) or at least roughly understand what needs to be done. They understand that their knowledge is purely theoretical and that they can't actually code. They want to find a mentor who would give them tasks, examples, etc., that would let them "get the hang of it" with practice close to the real thing. Want: to learn to program using real examples.

Pain + context: they've already tried to learn programming on their own (possibly even in Python) or at least roughly understand what needs to be done. They understand that without outside help they're learning the material too slowly. They want to find a mentor to speed up their learning process: give them a curriculum, schedule, tasks, etc. Want: to find an experienced mentor, to speed up their process of learning to program.

Pain + context: these can be complete beginners as well as people with a basic understanding of programming. They're tired of their current profession, and they see programming as a way to change fields. Want: to learn to program, so they can change careers.

Pain + context: they've heard of Python, and that they need to learn it to become a data analyst. The problem is that their Python knowledge is zero or close to it, and they don't know where to start or how to move forward. Want: to learn to program in Python, so they can become a data analyst.

Pain + context: they've heard of Python, and that they need to learn it to become web developers. The problem is that their Python knowledge is zero or close to it, and they don't know where to start or how to move forward. Want: to learn to program in Python, so they can become web developers

Moms/wives want to find work they can earn money from and that they can combine with family. Moms want to find themselves outside the family, earn money, and successfully combine this with family responsibilities and raising children. For such women, the opportunity for self-realization and self-expression, as well as schedule flexibility, matter.

The person wants to start earning from their creativity. This person enjoys making creative things with their own hands, they want to start doing work they enjoy and earning from it.

The person wants to become an event decorator. This person is interested in creativity and often looks for new areas of development. Right now they're interested in mastering decorating skills and applying them in their work.

The person has no work experience in marketing and is striving to develop professionally. When I have no work experience in marketing and I want to develop professionally, I want to get work experience in marketing and develop professionally, so that I gain new skills and knowledge that will help me in my future career and become a successful marketing specialist.

Context: they have their own website, blog, etc. They understand that no one but themselves will convey their expertise to a wide audience. At the same time, they realize that they're not yet very good at doing this in writing (including writing sales copy), so they feel the need to learn copywriting. Want: to learn copywriting, so they can clearly express their thoughts in writing

Context: they're employed but unhappy with their salary, or not working at all and therefore short on money. They feel they have a talent and interest in writing and are thinking about how to monetize their skills. They're considering copywriting as an option. Want: to learn copywriting, so that they can raise their income level

A woman has hobbies and wants to turn them into a full-fledged business. Such a woman has a family and children. She doesn't work, but has hobbies. She wants to start earning from her hobbies, get a stable income, and combine her business with family life.

A coach or psychologist wants to find a side job and an additional source of income alongside their main work. Such people are looking for an interesting, socially meaningful side job that can be combined with their main job.

A person wants to become a professional career guidance counselor. Such a person has already heard about this field and is looking for opportunities to train and learn new skills.

A person wants to start a career in psychology or working with people. Such people want to gradually change fields and grow within psychology. They're looking for simple ways to start a career and get into the profession.

A person wants to change fields. Such a person is unhappy with their current job and realizes they want to work with people and help them.

A person is looking for remote work opportunities. Such people are looking for the option of working with a flexible schedule, online. These could be moms, students, or simply people tired of office work.

A bartender wants to grow in their industry, to earn more and become well known. Such a person is interested in expanding their knowledge of alcohol, including wine. They want to dive deeper into the profession, gain specialized knowledge, and become a top-class specialist.

A person wants to learn how to choose wine. Such a person wants to understand the different varieties of wine and their subtleties. They want to learn to select wine and understand it.

A person wants to spend their time in an interesting way and meet new people. Such a person is convinced that the right circle isn't just interesting, but also helps career advancement. They want to be part of an interesting, strong community, gain personal and professional connections, and become part of an interesting circle.

A person wants to expand their experience and knowledge in the wine field, studying the details and subtleties of this craft. Such a person already has basic knowledge of wine and understands it fairly well. They want to become a true expert, understanding the subtleties and details.

A person wants a profession that's new to them. Such a person is tired of routine; they want an interesting profession that brings both enjoyment and money. They're drawn to the possibility of travel and a flexible work schedule.

A person wants to become a professional sommelier. Such a person is already familiar with the profession; they've researched it online and are looking for ways to become a professional sommelier. It's important to them to be able to start working right after acquiring the necessary skills.

A person wants to increase their earnings, start making "big" money. Context: These people are unhappy with their income level, they want to learn new promising skills that will let them earn more

Moms want to earn money and do interesting things while combining work and motherhood. Context: These moms want to fill their time with interesting, new work. They are not ready to go back to their previous job or to an office. Their wish is to work from home and have enough free time to raise their child. These women are looking for an opportunity to earn money remotely. Context: Moms on maternity leave often face financial difficulties and strive to find ways to earn money while combining work with childcare. Traditional jobs require fixed hours and physical presence, which is not always possible for moms on maternity leave. Job to be done: Moms on maternity leave want to find flexible work that can be done remotely and that will let them use their creative abilities, grow professionally and take care of their child at the same time.

A person wants to learn design from scratch. Context: These people are interested in learning graphic design from scratch. Right now they're afraid to dive into complex software and want to gradually learn the field and start earning from it as early as the first months of training.

When I feel like I'm burning out and getting physically exhausted in my current profession, I want to learn a body-based practice, so that I can earn money helping people instead of destroying myself.

When I feel drawn to psychology, but don't want to work only with psychology, I want to learn a body-based way of working with emotions, to connect psychology and body-based methods, so that I can help people gently, safely, and more effectively.

When I'm choosing a new profession and don't understand whether it'll suit me or how many resources getting in will take I want to quickly try typical tasks through free classes and get a personal roadmap for time and budget So that I can immediately see whether the switch makes sense and plan a realistic path without unnecessary expenses

When I encounter real documents, I want to know step by step what to do with them, so that I don't panic and don't make mistakes.

PAIN + CONTEXT — mid-level bank employees. Tired of the system, the constant sales targets pushed down on them from above. They want to grow their income, but understand it's hard to do that in a bank. They're thinking about which direction to grow in. They want a promising profession, not doing nails or gluing eyelashes.

Income in retirement, a hobby in their free time

Keep busy, earn money while on maternity leave, without being away from the child