Upskilling: hypotheses and test results

How to work with psychosomatics / methods of working with psychosomatics / profession — psychosomatics specialist, how to deal with conflicts in the head by healing the body. Specialists work with people, but understand that they need to upgrade their qualification, because they encounter symptoms and don't know how to help. Massage therapists, osteopaths, coaches, theta healers, psychologists, homeopaths

Specialists who work with teenagers or children want to be able to act in critical situations and help resolve conflicts for their clients. Teachers, social workers, psychologists

Accountants want to become chief accountant: 5 areas. To get a prestigious job, ready to study without leaving their current job.

When I already handle certain areas but don't understand the business as a whole, I want to see the company's financial picture, so that I become an accountant who's genuinely valuable to the owner. Trigger: the owner asked, and I couldn't answer; fear of being replaced by a "smart" accountant

Pain + context: already have a certain amount of experience and skill in their field. Want to improve their skills and learn new methods/techniques, but for various reasons they can't, or it's inconvenient for them to do this in an offline course format. Want: to raise their level of qualification without leaving home

Context: know how to do tattoos and already earn money from it, but want to earn even more. Think they need to diversify their activity for that. Think permanent makeup will work, since it's a similar technique. Want: to learn to do permanent makeup in order to earn more

When a client comes to me from an industry I don't know (construction, manufacturing, foreign trade, tenders) — I want to confidently take them on and set a proper fee, so that I grow from "handling a couple of sole proprietors for pennies" into a full-fledged practice and leave employment. Trigger: lost income + desire for freedom. Elmira is exactly this segment. The expert's advantage is strongest here: she is a practicing outsourcer with a company and a range of clients, and can teach "how to take on an unfamiliar niche and not drown" — no college teaches this, because the teachers aren't practitioners.

HR specialists want to manage people and be able to resolve conflicts. They work in a complex environment, where employees are always sorting something out and it affects the work

Pain — looking for a tool that will help raise their professionalism, earn more and become a unique specialist.

Those who are already studying or working in other software, but realize something doesn't satisfy them and want to switch tools. Pain - The main pain is having to learn a new tool from scratch, spending a lot of resources on it. And as everyone knows, learning something new is always hard, especially if you've already mastered another one. Switching is hard. You also have to look for a new solution, courses, training. That's also a lot of resources. Want to learn the new software fairly quickly. Find clear, structured information, especially since the skill and mindset are already there — all that's left is to find a solution that helps quickly master the new tool.

Accountants want to get a treasurer specialization. Banks, financial monitoring, factoring. Keeping accounting and tax records (all areas); - Reconciliation with suppliers and buyers; - Preparing tender documentation; - to work in medium and large business

When a seller from Wildberries / Ozon / Kaspi comes to me and asks me to handle their bookkeeping, and I don't understand either the marketplace's way of working (commissions, returns, agency agreement), or how to properly book it, or how to calculate taxes under the simplified "income" regime with a marketplace — I want to figure out the logic of marketplaces and learn to manage such clients end to end, so that I can take the hottest market segment of 2025-2026, set a proper fee and not lose clients to competitors. Buying trigger: a specific rejected seller client + understanding that there will be more and more such clients + fear that colleagues have already learned this and I haven't. Hidden barriers: don't understand marketplace reports; don't understand what to count as revenue; get confused with returns and holdbacks; don't know how to calculate tax when commission is withheld; afraid of a tax audit for such a client. Expert's advantage: "I already have sellers in my portfolio — I'll show you on live Wildberries and Ozon exports how to handle this from source documents to the tax report." Client's vocabulary: "don't know how to deal with marketplaces," "these reports are impossible to understand," "sellers themselves don't understand their reporting," "the commissions ate everything," "lost three sellers," "my colleague already handles five."

Beginner traders are constantly stressed and want to beat stress and uncertainty. These people are already into trading, but because they don't understand the whole theory, they worry they'll lose money, they rush around, doubt their decisions. They run around channels trying to find tips.

Beginner and already practicing psychologists. They want to grow in income, become a specialist who's recommended and who people book appointments with. To do this they constantly expand their professional knowledge. They're interested in the topic of psychosomatics, want to use it to easily reach a new level, raise their rate, grow their brand on social media and attract clients for online consultations

When I've worked a long time in a bank/budget organization/one company and realize I don't know "real" accounting — I want to master commercial accounting and client work, so that I can move into outsourcing or commerce before it's too late. Trigger: age-related fear of "it's too late"; tired of stability; impostor syndrome

Psychologists, business consultants and lawyers are looking for a new specialization for working with business. The mediator profession — a specialist in business conflicts and complex negotiations. A business go-between

The job they want done for them — become a star of pastry art, so everyone wants to order from them and pays any amount of money.

An experienced speaker wants to improve the quality of their public speaking and improve their effectiveness in business negotiations and presentations. Such speakers often speak at public events, give comments to the media. It's important for them not just to develop public presentation skills, the ability to hold an audience, but also to dig into the nuances, the details that only professionals teach.

When I got my esthetician license, but I had few clients or none at all, I want to learn to understand skin, so that I don't feel like an impostor and can work with quality, provide quality services

When I've spent several years carrying the chief accountant function alone as an employee (closings, reporting, tax office, audits, payroll, HR records), am physically and emotionally at the limit, and understand that I won't earn more as an employee anymore — I want to turn my skills into my own practice and take on 3-5 clients as an outsourcer, so that I earn more for fewer hours, don't depend on an owner, and finally control my own time. Buying trigger: hitting a pain threshold ("one more year-end closing will break me") + a clear example of a successful transition + fear of starting out alone. Hidden barriers: don't know where to get clients; don't know how to sell myself; don't know how to set a price; scared to lose a stable salary; what to do about taxes/self-employment/sole proprietor/LLC. Expert's advantage: "I went through this path and now run a company — I'll show you how to leave in 3-6 months without losing income." Client's vocabulary: "can't take it anymore," "burned out," "working two jobs," "my salary went up once every three years," "endless revisions," "the director doesn't understand," "want something for myself."

Beginner traders want to understand how to enter the field and make the right decisions. Such traders find it hard to make decisions. They rush between channels, look for tips, buy robots that promise them millions in income.

Ambitious bank employees who want to build a successful career. Know that knowledge of financial and credit analysis of companies will let them quickly climb the career ladder. Such specialists are valued. They have high earnings.

The job they want done for them — give them clear criteria for pricing an order that will help them feel confident working with clients, be confident the work will be paid for. Be able to easily raise their prices and find clients.

These specialists see that many problems with the body directly depend on the head and psychological factors. They see the prospects opened up to them by knowledge of psychosomatics — the chance to increase income by giving consultations. Knowledge of psychosomatics will help them become a unique specialist who works not just with the body, but with the person's psychology too. They want to use this knowledge to easily increase their income, to raise their level of professionalism.

Job: become a more skilled teacher in their field by mastering the topic of protecting children from dangers.

When I run into a new task, I want to understand the logic of the actions, not search for ready-made templates, so that I don't depend on someone else's instructions.

When I work as an accountant at a small company, and the owner demands everything from me — reports, taxes, payroll, economics, HR — I want to figure out the full accounting cycle and learn to talk to the owner and the tax office as an equal, so that I stop living in fear of mistakes and feel like I'm holding onto my job. Buying trigger: fear of screwing up + shame from the feeling of "I'm an accountant, and I don't understand anything." The expert's advantage: shows how work with an owner in CIS small business really works — not college theory.

When I feel excitement after a profit, I want to stop in time and keep discipline.

When I run into low returns from my trading operations, I want to find new strategies for increasing returns, so that I achieve better financial results.

When I feel high risks in my trading processes, I want to find opportunities to optimize, so that I lower risk and increase the stability of my operations.

When I'm starting to trade and don't know what to improve, I want to get regular advice and recommendations on trading, so that I improve my skills. So that I keep developing and increasing my efficiency in trading.

Musicians, performers, entertainers — at a mediocre vocal level, want to raise it. Tried different techniques, took private lessons, but it didn't help — the voice is still flat. Want to sing easily, so the voice flows. This will let them feel more confident on stage, develop, grow their income.

Club instructors. Specialists who work with children, adults, teenagers. Want to raise their professional mastery — sing better and teach children more professionally. Right now they lack the voice and techniques that would help them teach children.

PAIN + CONTEXT — they're often given tasks related to foreign trade (VED), but have a poor understanding of them. Want to study the topic. At the same time want to earn more. Understand that knowledge of VED is a great way to raise their competencies to a new level and increase their income.

Convert traffic into sales. Master the skill of working with bots to improve competencies, improve work results and raise their rate. The client's main tasks are sales; a media buyer or marketer can convert traffic into sales using chatbots.

SMM specialists who want to grow. They run groups, write copy, but want their services to cost more. They see that video content sells better, so they want to master this service and earn from it. Learn to work with video, because it's promising — creating video on order, stories, short ad clips and stories for ad integrations.

Bloggers want to raise the quality of their video content in their blog, to attract attention and increase audience retention. Looking for content tools: how to create clips, how to edit, how to do special effects. Looking for storylines or unusual angles. To start applying quickly. Pain: they shoot video, but aren't happy with the quality. They want more attention from their audience, understand that video content captures more. Don't know where to get storylines, clips are boring. Want to attract an audience, so that people repost, comment and shout Wow!!! Here are beginner bloggers, experts who need good video content

Musicians want to shoot their music videos, but there's no money for it and few ideas, nothing to hire people with. They're ready to learn and do it themselves.

Job — beginner traders are constantly stressed Context — they're already into trading, but because they don't understand the whole theory, they worry they'll lose money, they rush around, doubt their decisions. They run around channels trying to find tips. Solution — We invite you to the masterclass "How a beginner trader can beat stress. Practical trading tools"

Job — hard to make decisions Context — they rush between channels, look for tips, buy robots that promise them millions in income. Got burned by robots and advice from "experts" Solution — We invite you to the masterclass "Practical trading tools for making the right decisions"

When Kazakhstan introduces a new Tax Code (16% VAT, doubled threshold, progressive personal income tax), and I don't have time to figure it out — I want to get a step-by-step breakdown of the Tax Code with examples, so that I don't lose clients due to incompetence Trigger: a client asked a question — I couldn't answer; colleagues have already figured it out; fear of fines

When I'm looking for tools to assess risk in trading I want access to clear, reliable analytical data So that I learn to determine the optimal entry and exit points in the market

When my trading results aren't improving, I want to learn new methodologies, so that I raise my professional competence and achieve better results.

Business owners, financial managers. Don't know how to assess their company's creditworthiness, have trouble understanding the company's financial indicators, don't know how to properly assess the company's resources. Doubt whether they'll be given a loan or not. Want to understand which indicators in the company they need to improve, in order to easily get and pay off loans

Their problem - they don't know how to assemble multi-tier cakes. Afraid to take on such orders, because they're scared the finished cake won't make it to the client and will collapse. The job they want done for them — learn to bake multi-tier cakes and, thanks to that, take on more expensive, exclusive orders, become a pastry chef people line up for. Reach event organizers, to get expensive orders through them.

Job — beginner traders want to become pros and earn from it Context — tried different courses, but none gave them the knowledge they needed. Want to level up comprehensively — both in terms of tools and psychology. Reach an income of $XXX,XXX Solution: masterclass "How to become a professional trader with an income from $XXX,XXX"

CRM MANAGERS who want to grow their income, get a job at a better company. They understand CRM features, but don't understand how to tie CRM data together with email and messenger communication into a single strategy, how to get more out of their current client base. They want to build comprehensive strategies for automating communication across different channels. They're looking for tools that will help them get a comprehensive handle on the platform side of things, so they can work more effectively How to solve the problem? — Come to the masterclass and find out "How a CRM manager can become a TOP specialist and double their income"

Marketers Pain: tired of the sales department losing the clients they bring in. Conscientious marketers who want to grow as professionals. They have a surface-level understanding of what CRM is, but haven't dug deep into the topic. They're looking at CRM as another tool for increasing their income and improving sales results for their clients. How to solve the problem? — Come to the masterclass and find out "CRM systems — a tool for a marketer's professional growth"

Accountants want to study the materials specialist area - a materials-group accountant - working with materials, inventory accounting, accounting for fixed assets and other assets, goods, materials. ... . To improve their qualifications and salary and work in medium and large business.

People who work with their voice (teachers, coaches, experts). The main problem — their voice tires and goes hoarse very fast. Looking for a way to learn to control their voice. Want their voice to become more melodic, want to captivate the audience with their voice

PAIN + CONTEXT — want to raise their level, because there are difficulties now. + increase their income, get a job at a more prestigious company. Urgently need knowledge and skills in foreign trade (VED). Want to quickly and properly get the knowledge, to work properly.

Art people, artists and activists, want to use video to expand their art, run campaigns and performances or create films about their art. Or create clips as a separate art form. Need examples.

Want to start a consulting practice, feel confident during consultations. Develop and sell their services. How to start working with clients on the topic of psychosomatics.

Job — want to understand how to form their own successful trading strategy. Context — they like trading, but want to figure out the tools, to act more effectively and not burn out. Understand that rushing between signal channels leads nowhere.

Trainers and coaches want to master kung fu, to use it in their practice and in their work with people. Become a master-teacher of kung fu

Trainers and personal coaches, work with the body, want to become a recognized master in various directions, in order to help other people level up on the physical and spiritual level. Result — the target image of an authoritative trainer, ascetic and free person

When I'm afraid of harming a client with the wrong procedure, I want to be able to analyze skin, so that I can make informed decisions. When I work with different skin types and standard schemes don't always give results. I want to be able to adapt protocols to individual features. So that I can increase the effectiveness of procedures and achieve consistent results.

When I want to stand out among other cosmetologists, I want to have a rare competency that's hard to copy and I want to become a specialist who works consciously, in order to raise my qualification and authority

When I think about trading as a source of income, I want to build a sustainable system, not chase the "dream trade."

When I'm aiming for a gradual increase in profit and want a clear plan for that I want to understand market trends and be able to adapt to their changes So that I use proven strategies for the sustainable growth of my portfolio

Context: already have a certain amount of experience and skill in their field. Realized they need to raise their level of qualification, and are looking for ways. Think that mastering permanent makeup is a suitable solution to this task. Want: to master permanent makeup in order to raise their level of qualification

Pain + context: not happy with the quality of their own work. Think the problem is a lack of skill and incorrect technique. Looking for a way to fix this. Want: to level up their tattooing technique in order to improve the quality of their work

People who run their own blog, or mid-level bloggers who edit their own videos themselves. Pain - Video quality is lacking, and as everyone knows, that matters in blogging. They either don't have the tools at all or are at a low level with them. Want to improve video quality, level up their video-editing skills. So that they improve their blog's quality and start growing their subscriber count.

People who work in the film, movie, TV-series industry, etc. Specialization: editing direction. Want to master video-editing skills or brush up existing ones, with a focus on their field. This is needed or may be useful for their development in the field. Pain - Feel they lack skills, specifically video-editing skills focused on editing direction. Want to master the necessary skills and tools for working with video in their niche of film, TV series, etc. Want to study the whole extensive DVR functionality needed for editing direction on big projects.

They're good at color grading in DVR and earn money from it, but want to master other video disciplines besides color grading. Editing: how to work with the input material, how to select it, how to quickly and conveniently cut footage together; graphics: to add simple lower thirds, titles, credits, and a bit of compositing, key out a presenter's green screen, clean up an unwanted object in frame; sound: making good audio in a video, so it's not only pleasant to watch but also to listen to, especially for a long talking-head podcast/interview, where sound matters more than picture Pain - Not enough skills or knowledge to keep moving, growing and developing in this direction. They know how to do color grading in DVR, but want to be able to work with video as a whole, to be able to assemble a finished video product from start to finish. Want to learn to work with video as a whole. To make a comprehensive, finished product. To grow as a specialist and move up their career.

Context: feel they spend too long writing texts. Are thinking about how to speed up this process. Believe leveling up their copywriting skills will help with this. Want: to level up their writing skills, to write texts faster without losing quality

Context: know how to write texts as part of their work. Tried to earn from their skills, but it didn't turn out great. Are thinking about how to level up their writing skills so they bring in income. Want: to level up their writing skills, to earn income from them

When I work in the fast-changing field of blockchain and DeFi I want to stay up to date on the latest trends, regulations and developments in blockchain and DeFi So that I can make informed decisions and keep my services competitive

When I want to increase my professional value, I want to learn how neural networks can help me become an expert in process automation on Wildberries.

When I want to improve my qualifications as a marketplace manager, I want to learn how to use neural networks to automate processes, so that I can increase my productivity and value to my employer.

When I want to increase my income as a marketplace manager, I want to learn to offer additional services, such as competitor analytics or review management, so that I can increase my value to clients.

The person is seeking to move into the chief accountant position. Context: Such a specialist wants to take on the role of chief accountant, and for this is looking for upskilling courses and the finer points of working as a chief accountant.

The accountant wants to advance up the career ladder. Context: Such people are seeking to upgrade their qualifications and improve their chances of successfully advancing up the career ladder in accounting.

The person deals with creating presentations and reports at work, is unhappy with how they look; wants to level up their design skill in order to grow in their career.

The person realizes that their marketing knowledge is limited and doesn't let them compete successfully. …I want to improve my skills in the field of marketing and increase my competitiveness in the job market.

A trader wants to understand the reasons behind failures and losses. This kind of person has already been trading, but because of a lack of knowledge they "burned out". They want to understand the reasons for their failures / low earnings.

An experienced trader wants to scale up, manage a larger capital and reach a new level of income. This kind of person wants to get unique, narrow-profile information for even more development and earnings. It's important for them to find out how to scale and where to look for capital.

Marketers are tired of the sales department losing the clients they bring in.

CRM managers want to grow their income, get a job at a better company.

When I have no experience, but I want to get a job at a bank or a major company, I want to get the knowledge I need, in order to get a high salary and build a career.

Accountants want support in difficult situations and want less rush-mode stress and nerves. Training and support for freelance accountants. A club for accountants who run companies' books.

Accountants want to study the payroll area. For accounting of payroll operations; calculation of taxes and contributions arising in the payroll area; ... control over the safekeeping of payroll accounting documents. To get a stable job and salary. This is always an in-demand specialist.

Accountants want to get a treasurer specialization. Banks, financial monitoring, factoring. Keeping accounting and tax records (all areas); - Reconciliation with suppliers and buyers; - Preparing tender documentation; - to work in medium and large business

Accountants want to study the materials specialist area - a materials-group accountant - working with materials, inventory accounting, accounting for fixed assets and other assets, goods, materials. ... . To improve their qualifications and salary and work in medium and large business.

Pain: no inspiration, no ideas, no recognition, little money, no interesting orders

Pain + context: they know how to code in other languages, have some idea about Python. They want to learn to program in it, because other languages have become uninteresting, they've hit a glass ceiling, they're tired of doing the same thing over and over, and they want to try something new — but Python needs to be learned from scratch. Want: to learn to program in Python, to switch specialization within their current profession.

Pain + context: these are usually people who already have some experience in programming, but in other languages, and so they at least have some idea of what Python is. They want to learn to code in a new-to-them programming language, to raise their qualifications, or simply out of interest. They're considering various options, Python among them. Want: to learn Python, to raise their qualifications

A decorator or any other creative specialist wants to develop their skills, learn to think creatively and increase sales. Such a person already works in the field of event decorating. They feel they want to develop, do more interesting, complex and expensive projects. For this they're looking for "professional development courses."

A decorator wants to update their skills and learn to work with new materials, master new techniques. Such a person already has basic skills, but wants to go deeper into decorating, master working with new materials, in order to create even more interesting compositions.

Finished their training, have little/no experience yet, but already understand that with good knowledge they'll be able to develop and earn a lot in this field. Enterprising, resourceful, ready to learn, to become the best in their niche. Want to earn a lot, get recognition from colleagues. Dental technicians

Dental technicians who want to grow their income. They have a high level of skill, but want more. For this they study new possibilities and roughly picture how modern technology can take their skill, and therefore their income, to a new level. What's stopping them - don't know where to study, no spare funds to buy equipment, worried about losing their established base of dentists.

Want to learn to perform the full work cycle, so as not to depend on technicians, since they don't always do their job properly. The main goal is to grow their income and become a specialist everyone recommends.

Dental technicians who are sick and tired of redos and ham-fisted dentists who mess up themselves and then it's the technicians who end up to blame. Their goal is to work so that the work is accepted the first time and fits "perfectly." They're thinking long-term and understand that with modern technology it's foolish to spend so much effort and time on manual work. What's stopping them - it's expensive, no equipment, no knowledge, scared that nothing will work out and clients will leave.

The audience knows about the technology, but thinks it's unaffordable — expensive, complicated equipment. They doubt they can manage it.

Dental technicians who are tired of working by hand. Want to work less and earn more. Spend time on themselves and their family, not live at the dental-lab bench

Bring their skill to perfection. Digitally you can do things you'll never be able to do by hand + the ability to create constructions of any complexity with minimal corrections.

The person wants to learn new methods and tools for analyzing the market and projects, in order to make more profitable, well-considered trades. These are people interested in using new methodologies and analysis tools to determine the potential of crypto projects.

The person wants to find out which factors affect cryptocurrency prices and how to analyze the market. Often these are beginners who already have a bit of experience on an exchange. But they understand that their knowledge and experience aren't enough to trade thoughtfully and safely.

The person wants to level up in marketing, in order to increase their income. Context: Marketers are looking for ways to develop their skills, so they can grow faster in their career, increase their income and become a great specialist.

The person realizes they aren't getting the results they want from working with influencers and doesn't know how to create a successful campaign. When I try to work with influencers but don't get the results I want and don't know how to create a successful campaign, I want to learn to work effectively with influencers and create successful campaigns, so that I increase the effectiveness of my work, attract more of an audience and increase sales of the product or service.

Methodologists, teachers, educators who work in various educational institutions, old school. But they would like to become more modern and learn to work with digital products/programs

A coach or business trainer is looking for opportunities for professional growth and expanding their skills. Such people want to help clients develop effective job-search strategies and overcome obstacles on the way to achieving their career goals.

An HR specialist or business owner is looking for additional tools for effective, quality recruitment and staff development. Such people are interested in help developing and implementing recruitment and staff-development strategies that match the company's needs and goals.

A psychologist or a specialist in a related profession wants to grow in their career and is looking for learning opportunities. Such people want to develop in their career, master new methods and tools, in order to become a versatile and in-demand specialist.

School psychologists and teen specialists are looking for opportunities to upgrade their qualification for running career guidance for children. Helping school psychologists and career counselors provide career-guidance support to students.

When I'm already working as an accountant, but constantly doubt myself, I want to work through my mistakes with an experienced specialist, so that I stop feeling like a "bad accountant." Beginner accountants from the CIS

When I'm learning the ropes of accounting, studying or working my first year, I want to have support and be in a community of people like me

When I already handle certain areas but don't understand the business as a whole, I want to see the company's financial picture, so that I become an accountant who's genuinely valuable to the owner. When I think about increasing my income, I want to understand which skills genuinely increase an accountant's value, so that I invest my time in the right training.

When I keep a trading journal, I want to be able to draw lessons from it, not just accumulate statistics.

When I see that my trading processes take a lot of time and effort, I want to improve my algorithmic skills to automate trading processes, so that I save time and increase efficiency.

When I run into slow, inefficient decisions in trading, I want to find solutions that help me make well-founded trading decisions faster, so that I improve my performance.

When I work alone and have no communication with other traders, I want to build communication with other experienced traders, so that I can exchange experience and get new ideas.

When my trading strategies don't account for my personal goals, I want an individual approach to my strategies and investment portfolio, so that it better matches my expectations and risk preferences.

When I can't effectively assess the market, I want access to more effective analytical tools, so that I make more well-founded decisions.

When I see that many traders use complex strategies, I want to look for simple strategies that help me trade successfully without deep analysis. So that I don't spend a lot of time studying and start getting results right away.

Sales managers Pain — want to earn more (hit a ceiling), have ambitions to grow into a head-of-sales role, are tired of sitting on calls. They're thinking about a promotion, but understand they need to upgrade their qualifications for that. To become a head of sales and earn more, they need to upgrade their qualifications. They're looking for a tool that will let them grow quickly and effectively in their field. How to solve the problem? — Come to the masterclass and find out "How to use a CRM system to become an indispensable specialist and increase your income 2-3x"

Accountants want to grow their income. Tired of the routine, looking for a direction that will let them earn more, maybe switch to a more prestigious company. They know accounting, but don't have all the information for assessing a company's creditworthiness.

They know how relevant it is for companies to assess their creditworthiness. So they're interested in developing in this field.

Family or crisis psychologists want to have a technique for resolving conflicts that will always work. They run personal consultations or meet clients at support centers

PAIN + CONTEXT Tasks related to foreign trade (VED) often "land on them", but they have a poor understanding of them. Want to study the topic. At the same time want to earn more. Understand that knowledge of VED is a great way to raise their competencies to a new level and increase their income.

Earn more, attract clients, take on more interesting orders

Realize creative potential, create one-of-a-kind shots

Marketers who've taken an interest in the growth field on their own. They've already read and studied a bit, but haven't gone very deep. Their knowledge isn't systematized, and more importantly, hasn't really been applied in practice yet. Pain — There's no clear, systematized information. It's all scattered, a bit here, a bit there. They don't yet know how to apply these methodologies in practice. Plus, a deeper dive into the topic is needed Job — Get a fairly deep grasp of growth-marketing methodologies and start applying the knowledge gained in practice. So they can start delivering new results at work, for clients. So they can grow in their career and as a professional.

Beginner marketers who are constantly learning and looking for promising directions in marketing that they want to learn. Pain — A lot of noise in the industry online. They don't yet know which information to study, don't know how to tell where the truly valuable information is versus where it's just filler. So they study everything indiscriminately. Job — Want to settle on a promising, new direction in marketing that they'll study in depth. So they can start proposing and applying new, modern methods at work that will take their company or clients to a new level. So they can eventually become an in-demand specialist and advance in their career.

Those who need mentorship or tracking. They've either used or currently practice an approach where someone mentors them, guides them and teaches them along the way. They also want to learn new methods and solutions in marketing. They want to be guided and mentored at every stage of learning. They want to constantly receive feedback. So they can feel calmer and know that there will be a result at the end.

Marketers with experience, but who've gotten a bit stuck in their professional development, have hit a ceiling. Pain — They're starting to burn out, since they're stuck in one place. Because of this, their results at work suffer. A vicious circle. They need new methodologies, solutions, to develop. Job — Find new methodologies, solutions in marketing that they can offer at work, to clients, etc. So they can improve their metrics, their results at work, so they can keep growing in their career.

Novice or mid-level product managers who already need to, or will soon need to, be responsible for growing metrics in the product. And they need to know growth methods Pain - Don't know how to manage growth, which methodologies to use to grow the metrics they're responsible for. There's a lot of knowledge online, but they need a structured approach with deep immersion in the topic. Job - Learn growth marketing methodologies and start applying them in practice. To manage product growth metrics and deliver results.

Leaders who want to learn, constantly upgrade their skills and qualifications. Job - Want to learn a new promising direction in marketing. To boost their expertise, qualifications, and offer new methodologies at their work. To be more successful.