All niches
Parents: hypotheses and test results
Parents: child behaviour, relationships with a teenager, motherhood.
Hypothesis texts were written and launched in Russian; the English versions are translations. The original wording is in the Russian version of this page.
62
hypotheses in the niche
21
tested · worked 6
$2.25
median cost per subscriber
$2.67
median cost per lead
$847
test budget
2021–24
test years
Showing 62 of 62
| Status | |||||
|---|---|---|---|---|---|
A parent wants to help their child find a favorite hobby Context: concerned that the child doesn't want to do anything. Rejects all clubs, has no hobby. No clearly defined interest. Does everything reluctantly. Parents want to see that everything is fine with their child. That they've found themselves, that they're into something.
Parents want to help their child find a hobby, so they can feel at ease about their development getting a child ready for school | testedno conclusion | — | $8.42 | $1.20 | $2.10 |
A mom wants to raise her child with more confidence and preserve the relationship Pain — constant worry about the children, not trusting their own maternal instinct: what if I'm raising them wrong, or what if I'm too controlling, what if the child is missing something. They're quite anxious because there's a lot of information out there and they don't understand how to act correctly. Moreover, they see that generally accepted advice doesn't work for their children. They want to feel confident in the role of mother and understand how, when, and with which tools to support the child. They want to keep a warm relationship with their children as they grow up. numerology | testedfailed | 2022 | $7.80 | — | $2.60 |
Parents want to protect their child from bullying and harassment Mindful parents who worry their child might be bullied and they wouldn't even notice. They worry about their children. They want to get informed on this topic (to be prepared), so they understand how to protect their child from bullying, how to talk to them about it, how to tell that the child has problems at school, and how to solve them.
Prevent hard ordeals for their child by learning the rules of behaviour and the ability to spot hidden signs of violence — the result is feeling that they and their family are safer. Feeling that they'll be able to stand up to danger. child safety coach (KZ) | testedworked | — | $52.09 | $0.79 | $2.74 |
A parent wants to teach their child to occupy themselves independently Context: worried that their child can't occupy themselves on their own. Tired of constantly giving in to the child's requests to be entertained. They're looking for a way to teach children to find hobbies for themselves that also support their development.
Parents want to teach their children to occupy themselves, so they develop independently getting a child ready for school | testedno conclusion | — | $427 | $1.21 | $6.67 |
A mom wants to get her teenage daughter into the habit of order and tidiness The mom wants her daughter to help around the house and be tidier — to take care of herself, her clothes, her room. To keep things in order. She needs tools to influence the child in order to change this. teenagers and gaming addiction | testedworked | — | — | — | — |
A mom wants to keep her connection with her child before the transitional age Anxious moms of pre-teen children want to build connection preventively, so it doesn't disappear once the difficult age starts. The child is 7-10 years old. Children start to grow distant. They stop obeying. An ordinary mom, who spends a lot of time with her child and sees the first warning signs — doesn't know how to act correctly. teenagers and gaming addiction | testedworked | — | $26.13 | $2.38 | — |
A mom of a teenager wants to find peace of mind and build connection Working moms of teenagers (13-16) want to reassure themselves that their child is okay, to worry less about them — but the child doesn't communicate with them, there's no connection, they don't share anything. They want peace of mind. To not have tension and emptiness. These moms invest in their own personal development. They need feedback and connection. teenagers and gaming addiction | testedworked | — | $27.30 | $2.73 | — |
Parents want to protect their child from psychological and physical abuse Parents worry about their child, about the child's physical and psychological health. They want to protect the child so they clearly understand what to do in difficult situations, when they're pressured or physically hurt. It's important to them that the child learns to defend their boundaries.
The parents' main wish is to protect the child from violence. The knowledge they get from the course will help teach the child to properly assess a situation and defend themselves.
Job — prepare the child. Result — reduced risk. child safety coach (KZ) | testedworked | — | $14.19 | — | — |
Parents want to protect their child from cyberbullying and online threats Job: teach children safe behaviour and reduce the risk of accidents and violence, result — more peace of mind child safety coach (KZ) | testedworked | — | $14.04 | — | — |
A parent wants to help their child cope with fears through drawing How to get rid of childhood fears with the help of drawing. For those who have nightmares at night.
They'll be able to creatively work through their fear, draw it, and turn it into a cute character right-brain drawing | testedambiguous | 2021 | $13.44 | $2.24 | — |
A mom wants to help her child adapt to change A mom wants to help her child, who is struggling to adapt to new circumstances (moving, emigration, changing schools or surroundings). The child's behaviour has changed (withdrawn, not sharing, or angry). The mom needs tools to support and help teenagers and gaming addiction | testedambiguous | — | $22.62 | $2.26 | — |
A mom wants to help her child who is suffering from bullying A mom suspects her child is being bullied. The child's behaviour has changed — they've become withdrawn, irritable, share little about themselves, and are nervous. She wants to help and establish a connection teenagers and gaming addiction | testedambiguous | — | $70.59 | $5.43 | — |
A parent wants to pull their teenager out of gaming addiction Moms and dads of teenagers are afraid of gaming addiction, that their child won't achieve anything because of games and computers. They want to distract them, do something about it. They see the signs — that the child is too absorbed in games. The mom worries that the child has no friends, is glued to gadgets, and lives a hermit-like life, not finding their place socially. The mom wants her child to spend more time in real life teenagers and gaming addiction | testedambiguous | — | $21.06 | $1.91 | — |
Anxious parents want to protect their child from every threat Job: reduce anxiety through measures taken. Find out what preventive measures can be taken for the child. Result — more peace of mind. child safety coach (KZ) | testedambiguous | — | $25.43 | $8.48 | — |
Parents want to build a better relationship with their child Parents want to build a better relationship with their child/teenager, to understand them better.
Such parents are concerned about changes in their child's behaviour and character. This may have caused conflicts to start appearing in the family. The parents strive to improve relationships within the family, to become a support for their child, and to build a relationship of trust. psychologist: relationships and self-esteem | testedfailed | 2024 | $1.54 | $1.54 | — |
A parent wants to pull their child away from gadgets and get them interested offline Context: worried that their child is constantly glued to their phone. They want the child to grow up well-rounded. They're looking for ways to help the child find interests offline.
Parents want to wean their child off gadgets, to help them broaden their horizons and find new interests getting a child ready for school | testedno conclusion | — | $5.31 | $0.35 | — |
A parent wants to find interesting activities to do with their child Context: it's boring to spend time with the child. They're not interested in just playing with dolls or toy cars, but they know how important it is to spend time with the child. So they're looking for tools that will help them spend quality, interesting time together with the child.
Parents want to learn to spend time with their child in an interesting way, so the child develops and they have fun too. getting a child ready for school | testedno conclusion | — | $1.77 | — | — |
A mom of a teenager wants to reduce their aggression and build connection The mom of a 13-17-year-old wants her child to be less aggressive toward their parents and within the family. She wants to correct their behaviour so they stop snapping back and become more approachable. The child has become harsh, answers rudely, and takes everything as a personal attack. The situation is linked to some period, to changes in life, a gradual loss of connection. teenagers and gaming addiction | testedno assessment | — | $29.25 | $7.31 | — |
A mom wants to protect her teenager from bad company The mom is afraid for her child, that they'll fall in with a bad crowd or pick up bad habits. She tries to control them and puts pressure on them (over-protectiveness), wants to know how to control them better while not losing the connection. teenagers and gaming addiction | testedno assessment | — | $42.12 | $5.26 | — |
A parent wants to boost their teenager's motivation to study Moms and dads want their child to study well, to be trouble-free (academically), to be interested in school, and they need a tool to influence the child — to boost their motivation to study. The child is a teenager. teenagers and gaming addiction | testedno assessment | — | $23.40 | $1.67 | — |
Parents want to find an approach and build connection with their teenager Parents who have problems with their teenage children, no mutual understanding.
Pain — They don't know what to do. They don't know how to find an approach to their children. They may be going through the transitional age or other problems typical of teenagers.
Job — Find an approach and mutual understanding with their children, build connection. To improve the relationship teenagers and breakups | testedno conclusion | — | $14.01 | $2.80 | — |
A parent wants to teach their child to make presentations The parent is tired of making presentations for their child at the last minute; they want to teach the child to do it on their own. presentation design | prepared for launch | 2024 | — | — | — |
A parent wants to cope with burnout from parenting A parent who doesn't know how to manage their own emotions and handle their child's emotions.
They don't know how to control their emotions. This leads to general dissatisfaction with family relationships, stress and burnout.
They want to feel the taste of life and the joy of parenting again. child disobedience and discipline | prepared for launch | — | — | — | — |
A parent wants to limit their child's gadget use without tears Parents whose children spend a lot of time on gadgets.
They're afraid their children spend too much time on gadgets. They don't know whether it's an addiction or not. And when they try to pull the child away from the gadget, they run into tantrums, shouting, tears, and so on. They don't know what to do or how to act.
They want to learn how to set limits and build a healthy relationship between the child and gadgets, without tears or tantrums. child disobedience and discipline | prepared for launch | — | — | — | — |
A parent wants to deal with their child's aggression Parents who have run into aggression in their children and don't know what to do.
The child can be aggressive. There have been attempts to build a connection, but the problem wasn't solved. They don't know what to do or how to act so the child stops being aggressive.
They want their child to stop being aggressive. For the relationship and mutual understanding to improve child disobedience and discipline | prepared for launch | — | — | — | — |
A parent wants their child to start obeying them Parents who have run into disobedience in their children. They try again and again to get through to them, but it's like talking to a brick wall.
They don't know what to do to get the child to obey them. This can lead to raised voices, which is bad. The child doesn't react to what the parents say, letting it go in one ear and out the other.
They want to learn how to get the child to listen and obey. child disobedience and discipline | prepared for launch | — | — | — | — |
A parent wants to build proper discipline without shouting Parents are raising their children and don't know how to properly build discipline. They don't know whether to punish or praise. They don't understand how to properly structure the parenting process.
They want to understand how to properly structure the parenting process and discipline. child disobedience and discipline | prepared for launch | — | — | — | — |
A parent wants to find common ground with a withdrawn teenager Parents who have lost touch and can't find common ground with their children.
They don't know how to build communication with their children. There may have been attempts. But the child is withdrawn, and the parents can't do anything about it. As a result, there are fights, aggression, and the child withdraws even further.
They want to learn how to find connection and common ground with their children. To know what's going on in the child's life. To have a healthy family relationship. child disobedience and discipline | prepared for launch | — | — | — | — |
A parent wants to take parenting into their own hands without conflict Parents who have found themselves in a situation where other people interfere in raising their child.
They understand that it's bad for the child when third parties interfere in their upbringing. They stress and worry about this, but can't do anything, since these are relatives and other close people. They become dependent on other people's opinions.
They want to take parenting into their own hands without damaging relationships with relatives and other close people. They want to stop being dependent on other people's opinions. child disobedience and discipline | prepared for launch | — | — | — | — |
A parent wants to learn to spend time with their child in an interesting way Parents who don't know what to do with their child or how to spend time with them.
No ideas for shared leisure activities. No creativity. They want to spend leisure time with their child but don't know how or what to do. They understand the importance of this process.
They want to learn how to spend leisure time with their child. So that the child grows up emotionally and psychologically healthy and there's harmony in the family. child disobedience and discipline | prepared for launch | — | — | — | — |
A parent wants to stop shouting at their child Parents who often raise their voice at their child and understand it's not right.
They're tired of shouting at their child. They feel and understand that this has a bad effect on the child, but so far they haven't been able to stop.
They want to stop shouting at their child and teach discipline without shouting or threats. child disobedience and discipline | prepared for launch | — | — | — | — |
A parent wants to build a relationship of trust with their child Context: concerned that the child doesn't trust them, doesn't share their problems or successes. Or, on the contrary, they want to prevent such a situation, so they build a friendly, trusting relationship with the child in advance.
Parents want to build a relationship of trust with their child. a child's independence | prepared for launch | — | — | — | — |
A parent wants to pull their child away from gadgets and get them interested offline Context: worried that their child is constantly glued to their phone. They want the child to grow up well-rounded. They're looking for ways to help the child find interests offline.
Parents want to wean their child off gadgets, to help them broaden their horizons and find new interests a child's independence | prepared for launch | — | — | — | — |
A parent wants to stop the fights and build a connection with their child Context: they understand that the relationship with their child is far from ideal. They're troubled by constant fights, shouting, scenes and misunderstanding. The child doesn't obey and it's impossible to reach an agreement with them.
Parents want to get rid of fights with their child and build a relationship of trust without shouting or scenes. a child's independence | prepared for launch | — | — | — | — |
A parent wants to teach their child to occupy themselves independently Context: worried that their child can't occupy themselves on their own. Tired of constantly giving in to the child's requests to be entertained. They're looking for a way to teach children to find hobbies for themselves that also support their development.
Parents want to teach their children to occupy themselves, so they develop independently a child's independence | prepared for launch | — | — | — | — |
A parent wants to help their child become independent Context: concerned that the child isn't independent enough.
Parents want to help their child become independent a child's independence | prepared for launch | — | — | — | — |
A parent wants to help their child find a favorite hobby Context: concerned that the child doesn't want to do anything. Rejects all clubs, has no hobby. No clearly defined interest. Does everything reluctantly. Parents want to see that everything is fine with their child. That they've found themselves, that they're into something.
Parents want to help their child find a hobby, so they can feel at ease about their development a child's independence | prepared for launch | — | — | — | — |
A parent wants to develop patience in a fidgety child Context: concerned that the child isn't attentive enough. They're constantly distracted, not patient enough, and can't concentrate on activities for long.
Parents want to help their child become more focused, patient and attentive a child's independence | prepared for launch | — | — | — | — |
A parent wants to stop jealousy and fights between their children Context: such parents see constant fights and disagreements between their children. They want to establish mutual understanding and a friendly atmosphere in the family.
Parents want to help their children become friends and teach them to live peacefully, without jealousy or fights. a child's independence | prepared for launch | — | — | — | — |
A parent wants to help a shy child gain confidence Context: they see that the child is shy, not confident. They understand it's hard for the child to express themselves in a group, make new acquaintances and find hobbies.
Parents want to help their child gain self-confidence. a child's independence | prepared for launch | — | — | — | — |
A parent wants to develop curiosity and a love of learning in their child Context: A child lacking curiosity finds it harder to study at school — they do classwork and homework reluctantly and spend a lot of time and energy on it. So the parents end up either helping the child themselves or hiring tutors. Parents want to be proud of their child, their successes and achievements. And the most important driver of a child's success is their curiosity.
Parents want to help their child become more curious and develop their desire to learn a child's independence | prepared for launch | — | — | — | — |
Parents want to find common ground on raising their child Parents want to find common ground on raising their child and get rid of the conflicts this causes.
Misunderstanding and disagreements with a partner about raising and communicating with children from previous marriages create tension and discord in the family relationship. family relationships | prepared for launch | — | — | — | — |
Parents want their child to obey and trust them Parents want their child to obey them and trust them.
Parents have run into difficulty raising their children: they don't obey, don't see their parents as an authority, don't trust them. The relationship between parents and children is distant, and it's not working out to connect with the child. family relationships | prepared for launch | — | — | — | — |
Parents want their child to do well in school Parents want their child to study well and succeed at school.
Parents have run into their child's poor academic performance. They bring home bad grades and remarks from teachers. They can't sit still and concentrate on schoolwork. The material isn't sinking in, there's no patience or desire to learn. Parents want to change the situation. family relationships | prepared for launch | — | — | — | — |
A woman wants to build a relationship with her partner's child A wife wants to build a relationship with her partner's child from a previous marriage and create a new, happy family.
Her partner's child from a previous marriage is getting in the way of building a happy family relationship. The child won't respond to parenting, and constant scenes and fights keep damaging the relationship with her spouse. family relationships | prepared for launch | — | — | — | — |
Parents want to protect their child from sexual abuse child safety coach (KZ) | prepared for launch | — | — | — | — |
Expecting moms want to prepare for caring for a newborn Pregnant women want to prepare for motherhood.
Context:
An expecting mom wants to prepare for the birth of her first child. It's important for her to learn how to care for the baby, how to ensure its safety and health. They have many questions and worries, they're afraid of doing something wrong and hurting the baby. newborn care and motherhood | prepared for launch | — | — | — | — |
Expecting moms want a checklist for baby care Pregnant women want to prepare for motherhood.
Context:
An expecting mom wants to prepare for the birth of her first child. It's important for her to learn how to care for the baby, how to ensure its safety and health. They have many questions and worries, they're afraid of doing something wrong and hurting the baby. newborn care and motherhood | prepared for launch | — | — | — | — |
An expecting mom wants advice on nutrition and self-care When a young pregnant woman aged 20 to 30 needs information about proper nutrition, self-care and baby care, as well as building confidence as a future mother,
I want to get advice on nutrition and self-care during pregnancy, So that I feel confident, healthy and ready for motherhood. newborn care and motherhood | prepared for launch | — | — | — | — |
Parents want to make parenting decisions with more confidence When parents feel pressure from those around them, from advice and recommendations on raising and caring for a child,
I want to develop my parenting skills and be successful at it,
So that I feel confident in my actions and make the right decisions for my child. newborn care and motherhood | prepared for launch | — | — | — | — |
Moms want to cope with their baby's tantrums Moms want to learn to cope with baby tantrums.
Context:
Moms want to understand what a baby tantrum actually is, what it looks like, what to do and not do in the moment, and how to actually survive it newborn care and motherhood | prepared for launch | — | — | — | — |
Young moms want to learn to handle their baby correctly Young moms want to learn to handle and interact with their baby correctly, so as not to hurt them.
Context:
Such moms experience a lot of doubt and worry about parenting. It's hard for them to understand what and how to do things so the child develops properly. What's more, they feel anxious and worried, afraid of hurting their small child. newborn care and motherhood | prepared for launch | — | — | — | — |
Moms living abroad want to find a support community - When a young mom of a newborn, or a pregnant woman, living abroad feels isolated and lonely without the support of loved ones and friends,
- I want to find an online community of moms and pregnant women, where I can talk with like-minded people and get support,
- So that I feel part of a community where I can share experience, get advice and support in a difficult life situation. newborn care and motherhood | prepared for launch | — | — | — | — |
Moms want to know if their child's development is normal Moms want to know whether everything is normal in their child's development/behaviour.
Context:
Young moms don't know whether their child's behaviour/habits/developmental features are within the norm. It's important for them to know if everything's okay with their child and whether they need to take any action. newborn care and motherhood | prepared for launch | — | — | — | — |
Parents want to overcome loneliness in their new role When parents struggle with a feeling of isolation and loneliness in their new role as a parent and look for support and understanding from others,
I want to make the transition to the new role of parent less scary and more confident,
So that I feel supported and understood during this important period of my life. newborn care and motherhood | prepared for launch | — | — | — | — |
Moms want to raise their child mindfully for harmonious development Young moms want to take a mindful approach to parenting, so their child develops harmoniously.
Context:
Such moms take a responsible approach to parenting, they look for expert, evidence-based information on parenting. This may not be their first child, and the moms want to avoid past mistakes in raising and developing their children. newborn care and motherhood | prepared for launch | — | — | — | — |
Moms want to understand why their baby cries constantly Moms want to help their child by understanding the reason for their constant crying.
Context:
The baby cries constantly, and the mom doesn't understand why. It's hard for her to figure out what's wrong, and so it's hard to help her child. She's tired of the shouting and crying, she needs help and support. newborn care and motherhood | prepared for launch | — | — | — | — |
Moms want to focus on their child's early development Moms want to work on their child's development.
Context:
Such moms take a mindful approach to raising their child and look for ways to develop their thinking from the very first days of life. They want their children to grow up well-rounded, capable and happy. newborn care and motherhood | prepared for launch | — | — | — | — |
Moms want to solve their baby's sleep problems Moms want to solve the problem related to their baby's sleep.
Context:
Such moms want to understand why their child sleeps too little, or too much. They have many questions on the topic of sleep that they can't find answers to on their own. newborn care and motherhood | prepared for launch | — | — | — | — |
Moms want to understand their child's temperament Moms want to better understand their baby and their temperament.
Context:
Moms want to understand what temperament their baby has, how best to interact with them, and how to respond to their behaviour: possible tantrums, or conversely, suspicious calmness. newborn care and motherhood | prepared for launch | — | — | — | — |
Moms want to deal with exhaustion from caring for their baby Moms want to get rid of the constant exhaustion that comes with caring for their baby.
Context:
Such women are worn out and feel permanent exhaustion related to raising their baby. They don't sleep much, don't take care of themselves, and get tired. They need support, encouragement and advice on raising and caring for their baby. newborn care and motherhood | prepared for launch | — | — | — | — |
A young mom wants to care for her baby with confidence When a young mom is experiencing motherhood for the first time and feels self-doubt and anxiety about caring for her child correctly,
she wants to learn to care for her child correctly,
So that she feels confident and calm in her new role as a parent. newborn care and motherhood | prepared for launch | — | — | — | — |