Body and looks: hypotheses and test results

Context: they feel empty and broken, their self-esteem is at rock bottom. They want to prove to themselves and everyone around them (and above all to their ex) that they've still got it, since they believe this will make the breakup easier to get through. They think that for this they need a stunning new look. Want: to change their image, so that they can get through the breakup more easily

They lead a sedentary lifestyle. No time to go to the gym, and they feel this has made them gain weight and led to health problems: getting sick more often, tiring quickly, stomach discomfort. They're thinking they need to take care of their health. They want a comprehensive approach, so that both the weight goes and their health improves. They are looking for a tool that will let them get slimmer and strengthen their health without excessive physical exertion.

Context: they consider themselves unattractive, plain, unpopular. They think that changing their image will help them become more confident. Want: to change their image, so that they can boost their self-esteem

The audience has a food dependency — they can't stop. They eat a lot, stress-eat. They try to lose weight, limit themselves in food, but it doesn't work out. They can't handle diets, they've tried different methods, but nothing fits. They want to deal with stress, so that they no longer depend on food and can put an end to uncontrollable binges”

A female audience that wants a toned figure. They are losing weight, constantly taking care of their appearance, possibly already practice yoga or want to start. They are looking for a method that will let them create the figure of their dreams and approach the issue comprehensively: in terms of nutrition, cleansing, and muscle work. They want people to admire them and say how young and slim they look

Context: they feel self-conscious about their figure. The gym and diets don't help, so they want to use clothing to hide their excess weight and highlight the strengths of their figure. Want: to learn to hide excess weight and highlight the strengths of their figure with clothing

Context: these women may be experiencing a loss of self, lower self-esteem, loneliness, helplessness, disappointment, and so on. They are looking for ways to get out of this state. They think that changing their image will help them with this. Want: to change their image, so that they can feel happy

Context: they feel insecure because men don't pay attention to them. They want to be popular with the opposite sex. They think that knowing how to dress beautifully and boldly can help them with this. Want: to learn to dress boldly, so that they can attract the attention of the opposite sex

A person is looking for new ways to go deeper into yoga and learn more about it. Such a person has been into yoga for a long time and enjoys it. And now the moment has come when they want to learn more and pick up something new. There isn't enough information publicly available, so they are looking for courses or teachers.

A person wants to start practicing yoga for the first time. Such a person has already heard about yoga, but doesn't know how to start practicing on their own. There is too much information on the internet, and they don't know where to begin or how to avoid harming their body

An audience with excess weight. They keep trying to lose weight, have tried hundreds of diets, but keep relapsing. They've become disillusioned with the methods they've already tried to normalize their weight. They want to solve the weight problem for good, so that they can get rid of these issues. They are looking for a method that will let them retune their body toward slimness and help them control their weight for life without relapses. Where we invite them

The main pain point of the target audience is excess weight that won't go away. They constantly stress-eat, move too little. They study the topic of a healthy lifestyle, but find it hard to take themselves in hand. No time for themselves, not enough motivation. They've tried diets but couldn't keep it up — they quickly got tired of constant bans and restrictions. They want to lose weight once and for all, to change their life so that the excess weight doesn't come back. To find a unique method that will let them regain their slimness. So that they suddenly realize all the causes of their excess weight, work through them, and never struggle with this problem again. And as an added bonus, become energetic and active.

Context: their loved one has started paying less attention to them or has lost interest altogether. They believe it's because of their appearance. They think that knowing how to dress beautifully will help them attract their partner's attention again. Want: to learn to dress beautifully, so that they can be attractive to their loved one

Context: after giving birth they lost their figure and are very upset about it. They want to look good again and feel beautiful, so they are thinking about how to use clothing to mask flaws and highlight the strengths of their figure. Want: to learn to hide figure flaws and highlight its strengths with clothing

A person wants a healthy, beautiful body. Such people are interested in sports and proper nutrition. For them, it's important not just to get a beautiful shape, but to do it properly, without harming their health.

Context: they promote their own products and services on social media, using photos of themselves for this. They feel they don't have enough clients, and consequently not enough sales. They think the problem is an unsuitable image. Want: to create a selling image to increase the flow of clients

Context: they've fought excess weight their whole life, nothing helps — the kilos come back. They're tired of it. They are looking for new ways to lose weight and keep the result. They are considering nutrigenomics as an option. Want: to study nutrigenomics, so that they can solve the excess weight problem

A person wants a healthy, flexible, strong, resilient body, so they turn to yoga. Such a person is looking for a way to develop themselves and their body, to become more athletic, strong, flexible, and energetic, so that they can feel toned and full of energy.

A person has changed their place of residence and is looking for ways to practice yoga. Such a person is already familiar with yoga, but because of the move their old, familiar studio is no longer available. They are looking for ways to practice yoga online/offline in their new place of residence.

A person faces eating problems due to stress, anxiety or any psychological difficulties and wants to find ways to resolve them.

People who do sports non-professionally, go to the gym, do fitness, and so on. Who need to build a special nutrition system. They don't know how to build a diet plan on their own. Because of this they stress and worry that their workouts might be wasted due to improper nutrition. They want to be confident that they've built a sound diet plan suited to their physical activity and goals. So that they can be slim, toned, in good shape.

People who are concerned about their appearance and shape. They don't like how they look. They don't like their excess weight, their physical shape. They constantly worry about their appearance, but can't solve this problem yet. They want a body and appearance that they'll like. They want to like themselves and look healthy and beautiful.

People who want to lose weight and start eating properly. They eat poorly, or periodically relapse. Or they don't know what diet is right for them. They may be struggling with excess weight. They tried to build a diet plan on their own, but the results aren't satisfying. They want to build a sound, individual diet plan and lose weight

People who often fall off their diets. They try to follow diets, but often relapse and quit. They suffer because of this, worry, and so the cycle keeps closing in on itself. They may be struggling with excess weight. They don't like their appearance. They want to learn not to fall off their diet and off the path they've set. So that they can lose weight and look good.

People who want to set up and build a nutrition system for themselves. There were attempts to build a diet plan on their own, but they don't know how to do it properly. So they gave up, got disappointed, and kept eating the way they used to. They want to get a diet plan that suits them and not relapse. So that they can improve their quality of life, health, and appearance.

When my nails, hair and skin have become weaker, I want to choose comprehensive support, so that I can address more than just the outward symptom.

When I see age-related changes, I want to support my skin and overall condition, so that I can preserve youthfulness and confidence for longer.

When I start a weight-loss program, I want to add nutraceuticals in a sensible way, so that I can support my energy, skin and wellbeing along the way.

When I see that the level of training in the USA is weaker than at a Russian school, I want to learn from an expert, so that I don't lose out on quality.

When I see that the level of training in the USA is weaker than at a Russian school, I realize they teach mechanics here, not thinking I want to learn from an expert, so that I don't lose out on quality. I want deeper knowledge, not a beginner's basics.

When I want to lose weight, I want to get rid of inner tension (caused by the desire to be good), stop putting up with things, become more open, so that I can feel free and not overeat

When I want to lose weight and have experience with diets, I want to find effective methods that work without exhausting diets and restrictions. So that I can achieve the desired results without unnecessary stress and restriction

When I interact with people around me, I want to learn to set healthy boundaries in relationships, so that I can protect my emotional needs and not lapse into eating

When I feel emotional strain, I want to explore how my emotions affect my eating habits and body, so that I can better understand my reactions and find effective ways to manage them.

When I face difficulties, loss of motivation, and lack of self-control on the way to weight loss, I want to find ways to stay motivated, so that I don't give up.

When I look at my eating and lifestyle habits (food, sleep, water, activity), I want to introduce healthy habits into my life and find ways to enjoy food without diets or restrictions, so that I can stop fighting myself and improve my relationship with food.

When I face difficulties in my relationship with food, I want to find support, help from a mentor or community, so that I can share my feelings and get inspiration, which will help me feel less alone.

When I think about what I want to eat, I want to learn to listen to my body, so that I can understand what it truly wants and meet my real needs.

When I face obsessive food cravings and emotional tension, I want to learn to manage my emotions (emotional state), so that I can lose excess weight, not overeat, and not be dependent on food

When I want to lose weight, I want to understand my beliefs and psychological traps that prevent me from losing weight or maintaining it, and get rid of them and of disordered eating (get rid of the secondary gain of excess weight), so that I can achieve a slim body

When I am losing weight or have already lost it and remember that old habits can come back, I want to find a stable solution for maintaining my weight, so that I don't return to old eating habits. So that I can lose weight and keep the result

They are tired of being on diets, constantly counting calories. Diets and restrictions get in their way psychologically — they fixate on them and can't fully live and enjoy life. They already understand that excess weight isn't good for their health. That over the years the excess weight won't go away on its own and they'll later have to deal with a bunch of health problems. They want a tool that will let them get slim for good without excessive struggle and self-punishment, by resolving the inner cause that makes their body gain weight.