Hobbies: hypotheses and test results

Women want to level up their homemaking skills to draw admiration. A younger target audience. The perfect Instagram-worthy loaf. To learn to make something unique that others can't, something beautiful, that draws the attention of guests, neighbors, relatives, and that they can brag about in stories. Example:

People want to learn to bake homemade bread. Rationally: to have full control over the bread's composition, all the ingredients, following a healthy-living approach, no GMOs, bread that doesn't upset your stomach. To control the cost of your bread (not to save money, but to know what you're paying for). Emotionally: your own bread, smelling like it did in childhood. Coziness. All the relatives eat it and praise it. It's nice to know how to bake your own real bread.

Those who want to edit video for themselves. They shoot travel, family, for a hobby, etc. Beginners. Pain — Don't know how to edit beautiful videos. There were attempts, but the result doesn't impress. Don't know which program is best to use, which course to choose, where to start. They want to learn to edit beautiful, quality videos for themselves, for their hobby. And at the same time, without spending a lot of time on it, but getting the knowledge needed for their request, since it's more for a hobby than for work.

Context: interested in tattoos (may even have tattoos themselves). These are creative people who feel a need for self-expression. They think that if they learn to do tattoos themselves, it will help them express themselves. Want: to express themselves through tattoos

When it's uncomfortable for me to play at home or in the dorm — cramped, noisy or weak equipment, I want to find a place with a comfortable gaming setup: comfortable chairs, top-tier computers and quiet, So I can relax after classes and just enjoy the game without irritating factors.

They love to sing but don't know how. They're always humming something under their breath. They go to karaoke. They don't have much fear of singing, but they don't have the skill either: their voice breaks, they're off-pitch, out of tune. They want to sing so everyone is amazed — a wow effect. To go to karaoke, sing at home, listen to themselves and be proud of themselves.

They want to learn to sing, but are sure a bear stepped on their ears. They're embarrassed by their voice. As a child they were told they have neither voice nor ear for music. So they're even afraid to sing. If they do sing, it's only when they're alone. They're scared of their own voice. Although they want to sing and really love it. If they had support and were shown how to sing properly, they would gladly learn. Why do they sing — because they enjoy it, because it inspires them, energizes them, gives a feeling of self and fullness of life.

Looking for an interesting new hobby that doesn't require big upfront investment in materials, that's not hard to learn

Women want to level up their homemaking skills to draw admiration. A younger target audience. The perfect Instagram-worthy loaf. To learn to make something unique that others can't, something beautiful, that draws the attention of guests, neighbors, relatives, and that they can brag about in stories

People want to learn to bake homemade bread

People want to learn to draw something unusual and special. Lovers of Chinese philosophy and the East Direct offer for a Chinese painting course Show pictures 5 brush movements, precision of movement, philosophy, materials can be upsold Try the first lesson free or a masterclass. Chinese philosophy, for lovers of the East, try it out with your own materials Color according to the Chinese system — by elements, create paintings on another level of meaning

Want to learn to draw landscapes, see beauty all around, find taking photos boring, want to channel the beauty of nature through themselves, draw en plein air. They're shy, will be able to draw from life, won't be ashamed of what they've drawn. Beautiful, romantic, aesthetic, people walk around and admire them. Looking for a creative hobby, calm and measured, admiring the world around through drawing landscapes, an outdoor pastime (at the dacha instead of the vegetable beds). A landscape drawing course using a unique method — try the first lesson. With gouache. Simple material, accessible, no special tools or solvents needed

Creative people and people of art (artists, poets, etc.) want greater fulfillment. To diversify their experience. They're interested in trying themselves in something new and expressing their talent through other tools. They want to try new creativity, want a bigger audience — and through video they can get a bigger audience.

How to quickly and effectively and remotely prepare to get a skipper's license and set out on your own yacht in 1.5 months

How to go out on yachts with a group. We're selling the idea of accessibility and exclusivity. We invite you to a webinar where you'll learn all the details.

Leaders in life who achieve everything. For them, yachting is status and a chance to unlock their leadership talents. They chase prestige and status. Goal — a prestigious hobby that broadcasts their standard of living

Want to make connections among wealthy, well-off and accomplished people. New connections in the yachting club. Among people who've already achieved a lot.

Want to rent a yacht and set off traveling on a rented yacht, with family or a group of friends. What's needed for that — come to the webinar. You'll learn how to get the license. Freedom, elite travel (emphasize with images)

When my personal computer or laptop can't handle modern games on high settings I want to get access to powerful gaming computers with top-tier graphics cards So I can enjoy games at maximum graphics quality and without lag

People who love creativity. They both draw and dance, and they like discovering new facets of themselves. They love to surprise people. They want to try themselves in singing to express themselves even more in life.

An entertainment course for adults — create your own universe of fairy-tale creatures. Draw and invent, write a fairy tale Have a great time, develop imagination, creativity, create your own universe

They follow pastry chefs on social media, admire their work and want to bake the same way; they're not yet thinking about a pastry career, but delighting and surprising their loved ones with sweet masterpieces is their immediate goal. They want to post their work on their own social media so everyone can admire their skill. We invite you to an original masterclass for beginners "How to create unique designer cakes at home and delight your loved ones with wonderful desserts"

People want to learn yachting. They've been thinking about it for a long time, possibly have some yacht-handling experience. On vacation they always take yacht excursions — open sea, salty wind, spray in the face — that's what drives and energizes them. They want to try and learn to sail yachts themselves, but are put off not understanding the ins and outs, thinking it's expensive and only available in big cities or near the sea.

They're already into yachting. They love the sea, have experience sailing yachts, but lack a coherent system in their head. Looking for a tool that will help realize the dream — sailing a yacht independently. On vacation, chartering boats and going out to sea.

Want to learn to draw landscapes, see beauty all around, find taking photos boring, want to channel the beauty of nature through themselves, draw en plein air. They're shy, will be able to draw from life, won't be ashamed of what they've drawn. We combine landscape drawing and right-brain drawing (they'll draw landscapes there too)

Grandmothers want to bake bread for their grandchildren, because it's unique, healthy and the best. To create the best natural homemade food for little grandchildren. Kids eat all sorts of junk, eat fast food

A woman staying home with the kids. Bored. Wants to somehow creatively diversify her day and preserve family moments in memory — shoot how the kids are growing, prepare video clips from family celebrations. Pains — doesn't understand video equipment and editing apps, all of it seems complicated to her, but she's interested in figuring it out. Has tried editing clips, but isn't happy with the result, it comes out boring and dull, but she wants everyone to watch and admire They want to shoot interesting home videos and videos of their kids.

Young people, lively, active, athletic. They love sports, and for them boat handling is adrenaline, emotions, a sense of a full life. They want to try everything in this life. Having gotten a skipper's license, they'll be able to open up new possibilities for themselves in travel.

How to become indispensable among friends by learning to sail yachts, so as to spend every summer with friends. The dream — to gather friends and spend time together. To become the captain among them.

They're thinking: it would be nice to have my own yacht. They dream of their own yacht. Take the first step toward your dream. The path to your own yacht — how to maintain it, sail it, use it, how to rent one.

When I just want to drink a cola, eat a snack and play a couple of rounds, I come to the club, Because it's cozy, calm and everything is at hand.

When you want inexpensive but quality rest away from home, without noise or pretension, I choose a gaming club where I can calmly play, grab a bite and spend time in a normal atmosphere, So I can relax after a shift and just be among my own.

Want to learn to draw quickly, need a result to make sure it works out. Context — for work. For those who had a negative experience in the past (art school, no talent)

People who want to achieve harmony and balance Chinese painting, the search for balance in different areas of life through the harmony of 5 elements in a painting (color, brushstrokes, the essence of the five) Draw the creatives — film how it happens Time-lapse, sped-up video of the creation process

Want to learn to draw well, but academic education is boring. Demand for the process of drawing

Pain: "I lack knowledge, I lack taste or style, I don't know how to work with a camera"

The creative itch needs an outlet: how to realize your creative potential, get more tools and techniques, choose your own direction for creativity

A person wants to delight their family and create unforgettable celebrations for children and loved ones. Such a person approaches organizing family celebrations responsibly and with interest. It's important for them to make a beautiful, interesting, memorable celebration that loved ones and friends will appreciate. It's important for this person to create warm shared memories and keep them for a long time.

A person wants to learn to decorate party spaces themselves for upcoming celebrations, to save money and make an impression. Such a person is preparing for a celebration and wants to prepare it themselves. They're looking for ways to organize an interesting event and decorate it with their own hands. When it comes to preparation, savings, ease of creation and accessibility matter.

A person wants to learn to create modern photo zones. Such a person wants to create photo zones for family, friends, as part of their own business. They have a specific request — to make a beautiful, original and memorable photo zone for a celebration.

A person wants to feel confident at a restaurant and with company at get-togethers and shared dinners. Such a person feels awkward choosing wine, since they don't understand it. They don't know which wine to choose or how, they don't know how to taste it properly. Such a person is convinced that the ability to choose wine and taste it properly will make them successful, refined and interesting in others' eyes.

Men are looking for an image of masculinity that's not a show-off, but something to look up to. They'll be drawn to the image of an expert (need achievements)

When I want to play new PS5 releases, or try out a new game, but don't have a console at home, I come to the club, Because everything's already set up here — console, games and a comfortable couch.

When I want to play through a story-driven game on a big screen with good sound, I come to the club, Because it's a completely different feeling than playing alone at home.

When I want to get together with friends and hold a mini-tournament in FIFA or Mortal Kombat on the console I come to the club, Because everything for it is here: the space, the tech, the atmosphere

When I want to play with friends in quiet and maximum comfort, I book a VIP room, So that I feel at home, but with perfect equipment and service.

When you want a non-standard evening with music and meeting people, but without a crowd, I choose a private event at the club, So I can dance, have a cocktail and be among "my own kind."

When the workday ends and I need to relieve accumulated stress, I want to find a place for quality rest and relaxation, so I can restore my energy and get an emotional release before the next workday.

When my friends and I want to play together, but don't have a suitable place I want to book several computers in one room for playing together So we can spend time with friends in real life, not just online, and strengthen team interaction

When my friends or loved ones and I want to celebrate something of our own — a birthday, a get-together or just an evening, but without pretension or restaurant prices, I book a table or a VIP room and bring my own alcohol, Because the club is cozy, informal, has a gamer vibe, and there's nothing to prepare — just come and relax.

When I get tired of the routine and monotony of the dorm or a rented apartment, I want to change the scenery and find a space where I can breathe in a new atmosphere, So I can get inspired, feel free and just be alone with myself — without roommates, noise and pressure. Sometimes I just need to put on headphones, turn on my favorite game and go into my own world, where no one distracts or bothers me. The club becomes for me not just a gaming venue, but a safe personal space that's so lacking in student life.

When I want to experience a new game at maximum graphics settings, I come to the club, So I can test it with pleasure and without limitations.

When I want not just to play, but to feel the spirit of competition, I come to a tournament, So I can test myself, meet other gamers and feel the thrill.

Grandmothers want to bake bread to get their family's attention, to feel needed, to hear a thank you