MyWish Platform Token Sale
As part of the marketing team, we helped the project raise $2,500,000
About the project
As part of the marketing team, we helped the project raise $2,500,000.
The Digital Experts team ran strategic consulting on the platform's functionality and positioning, market analysis and identifying the product's competitive advantages.
We packaged the service, the platform and the ICO campaign, ensured the project's presence on social media, and handled selection and oversight of promotion vendors.
How we did it
Reworked the project's positioning to fit the changing market.
Put the campaign's unique feature front and center — one that solved a real problem in working with smart contracts.
Dropped the ICO website and built a full product package.
Helped select vendors and staffed a community manager.
Marketing the MyWish ICO campaign
With our help, the project grew from the digital-will service LastWill into a full-scale infrastructure project that raised its target of more than two and a half million dollars, on a minimal ad budget.
Tools and solutions
The decentralized "Joule" system
When the team was building their product, they ran into a limitation of the smart contract on Ethereum. A smart contract is code recorded on the Ethereum blockchain.
A smart contract can't execute itself, can't call itself, and can't verify that its conditions have been met.
Ethereum doesn't solve this problem, because it's a framework, not a ready-made solution. The MyWish team solved this limitation by building a call-and-verify system called "Joule."
Positioning
We proposed decentralizing the team's "Joule" call-and-verify system for smart contracts and positioning it as a key competitive advantage.
The idea of decentralization gave rise to another valuable feature of the platform. For the whole system to work, its participants need an incentive.
The team came up with an elegant solution: verifying a smart contract pays out a token reward. That way, the system's operation is sustained by the community, independent of the MyWish company itself — in the spirit of the blockchain community's core values.
The platform as an infrastructure project
As a result, the platform is positioned as a full-cycle solution — no such solution existed on the market at the time.
mywish.io: "making contracts really smart" — a full-cycle platform with the Joule system
Result
$2,500,000 raised for the project's development.
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George Ryzhenko
CEO, Digital Experts
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